Trades
Marketing for tradesmen
You finish the job. Mitch finishes the marketing. Send a photo of the work and a line about it, and Mitch writes the Facebook and Instagram posts. Pick your trade below to see how it works for you.
Most tradesmen get work the same way. Someone recommends you, the customer looks you up, and they decide in about a minute. What they find is a Facebook page that last posted in spring and a Google profile with a handful of reviews from a couple of years back. You are good at the job. Your page does not say so.
Marketing for tradesmen usually means one of three things: paying a lead site, paying an agency, or doing it yourself at ten at night. Mitch is a fourth option. It works from the one thing you always have after a job, which is a photo.
How it works
Send the finished job
Take a photo at the van and add a line about what you did. Dictate it if your hands are full.
Mitch writes the posts
About a minute later there is a Facebook post and an Instagram post waiting for you. Nothing goes live until you approve it.
The rest follows
On the Local plan, a Google post goes up and the customer gets a review request text one to three days later. Mitch drafts your reply when the review lands.
Why photos beat adverts
A customer deciding between three firms is looking for proof that you are active and that people are happy. A lead site gives them a star score. Your own profile can give them last Tuesday's loft conversion in your town. That is the stronger pitch, and it keeps working after the job is done.
It also answers the search side. People type "plumber near me" or "electrician in Leeds" and the map shows firms with recent posts and fresh reviews. Regular jobs on your profile and reviews coming in from real customers are what keep you in that picture. There are no guarantees on where you will rank, and anyone who offers one is selling you something.
What about Checkatrade, MyBuilder and Bark?
Plenty of tradesmen use them, and they do send enquiries. The trade-off is that the lead comes through the platform and you pay to keep that access, so the pipeline lasts as long as the payments. Mitch builds the thing you own: the posts, the reviews on your Google profile, and on Complete the pages on your own website. Use both if the numbers work. Our guide to local SEO for tradesmen covers how the two fit together.
Pick your trade
Each trade page has the problems that trade runs into, a worked job in the language you would use on site, and what each plan does for you. Mitch does not care what you do, but the examples read better when they sound like your week.
- Plumbers
- Electricians
- Heating engineers
- Roofers
- Landscapers
- Painters and decorators
- Builders
- Garage door fitters
- Drainage engineers
- Kitchen fitters
If your trade is not listed, the same thing applies. Window cleaners, tilers, fencers, locksmiths and pest controllers all finish jobs people can photograph. Send one and see.
Plan: What each plan covers
Social is Facebook and Instagram posts, a content calendar and the crew app for 3 seats. Local adds Google Business Profile posts, review requests 24 to 72 hours after the job, drafted review replies and a shared inbox, with 5 seats. Complete adds on-page SEO fixes, a WordPress plugin, a new blog page every week and local rank tracking, with 10 seats.
Pricing
Plans are monthly with no contract. You can try any of them for 14 days without a card. The full breakdown is on the pricing page.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Try it on your next job
Send one photo and see the posts Mitch writes. 14 days free, no card.
Marketing for plumbers
You pull a customer out of a flooded kitchen at 11pm. You should not also be writing Facebook captions. Send Mitch a photo and a line about the job, and the post is written before you are back in the van.
Marketing for electricians
A tidy consumer unit is the best advert you have, and by the end of the day it is behind a cupboard door. Take a photo before you close it up. Mitch writes the post.
Marketing for heating engineers
Flat out in the first cold snap, quiet in July. Mitch keeps posting from your boiler installs and services all year, so the slow months do not go silent online.
Marketing for roofers
A finished roof is the best before and after in the trades, and right now it is sitting in your camera roll. Send the photos from the scaffold and Mitch writes the post.
Marketing for landscape gardeners
Garden work photographs well, and most of it never leaves your phone. Send the before and after when you pack up, and Mitch keeps the page busy in winter as well as the mad months.
Marketing for painters and decorators
Painting is the one trade where the before and after tells the whole story. Snap both before you pack the brushes, and Mitch writes the post while you load the van.
Marketing for builders
Extensions, loft conversions and renovations run for months, and most of the good progress shots never get posted. Send photos as each stage finishes and Mitch keeps the page moving until handover.
Marketing for garage door companies
A new garage door changes the whole front of a house, and a snapped spring is a call someone needs answered today. Mitch writes posts from both, using the photo you take before you drive off.
Marketing for drainage engineers
A blocked drain cannot wait, and the customer rings whoever looks busiest and best reviewed. Mitch turns the jobs you are already doing into posts, so you look like the firm that turns up.
Marketing for kitchen fitters
A fitted kitchen looks great finished and is hard to sell from a quote. Send the finished kitchen when you hand over the keys, and Mitch writes the post while you load the van.
Questions answered
What is the cheapest way for a tradesman to advertise?
Do I still need Checkatrade or MyBuilder if I use Mitch?
I am a sole trader with no staff. Is this for me?
Does Mitch run Facebook or Google ads?
Which plan should I start on?
Can I add a van or an apprentice later?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.