Builders

Marketing for builders

Extensions, loft conversions and renovations run for months, and most of the good progress shots never get posted. Send photos as each stage finishes and Mitch keeps the page moving until handover.

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An extension, a loft conversion or a full renovation is among the biggest bills a household takes on. People do not hand that to a builder with an empty profile. They want to see a finished job that looks like theirs, and some sign of other clients who came out happy.

Builders have the opposite problem to a one-day trade. There is plenty of material, over months, and no gap in the day to do anything with it. The site comes first.

What gets in the way

The biggest bill they will pay

Clients check out a builder much harder than they check out a plumber. An empty profile or a quiet page is enough to lose a quote.

Months of work, three photos

A six-month build throws up great progress shots. Almost none get posted, so the next client never sees what you can do.

The review comes too late

Handover day is when the client is happiest. A week later they are chasing snags, and the review never gets written.

Running the site is the job

You are juggling subbies and deliveries all day. Marketing is the first thing to slip.

A job, start to finish

A made-up firm: Marlowe Building in Reading. Chris builds a single storey rear extension on a 1960s semi in Tilehurst. He sends in a job at four stages: ground works done, walls up, roof on, and handover. Each time he takes two photos and dictates a line, for instance: "Roof on, flat roof with two rooflights, steel in, ready for first fix, week seven."

Mitch writes a Facebook post and an Instagram post for each stage, so the page follows the build. At handover, Chris sends the finished room, and on Local the client gets a review text a day or two later. The drafted reply, when it comes, mentions the extension rather than a bare "thanks".

How Mitch handles it

A post at every stage

Each stage, from the foundations to handover, is a short job note and a couple of photos. Each one makes a post that you approve before it goes out.

The Mitch app where a finished job is sent in with a photo and a short note

One calendar for the whole team

Your site manager and foremen send their own jobs from their phones. Everything lands in one calendar, so you can see what is going out without being on site.

A social post written by Mitch from a finished job

Plan: On the Local plan

Local adds a Google post for each stage, a review text 24 to 72 hours after handover, a drafted reply to every review and a shared inbox. The text needs the client's mobile number and a consent tick. £149 a month.

Searches for the big jobs

"Loft conversion cost" and "extension builders Reading" are the questions clients ask first. On Complete, your own site gets on-page fixes and a new blog page each week, built from jobs you have finished.

Plan: On the Complete plan

Complete brings in your own website: on-page SEO fixes, the WordPress plugin, a weekly blog page and local rank tracking, with room for 10 seats. £349 a month.

From a real account: DCD Developments

DCD Developments is a building firm working across the Wye Valley, Forest of Dean and Monmouthshire. It covers 8 services in 12 areas, which is the usual builder's problem: lots of towns, one website.

Mitch maps every service and town pair against the site's pages. As of October 2026, 33 of 96 pairs had a page and 63 did not, and each gap has a plan with steps. On the reviews side, older reviews that had never been answered now have drafted replies, each naming the job the customer described. Nothing posts until the owner approves, and 8 replies are waiting for that.

It suits a builder who is on site all day and wants the admin to arrive ready to approve.

Read the full DCD story. Figures are a snapshot from 9 October 2026.

Builders and the lead sites

MyBuilder, Checkatrade and Bark can get you the first conversation. The client then usually looks you up and compares you with a couple of other builders, and your own page and Google profile are what that second look finds. Our local SEO guide and the website SEO page go into the website side.

Pricing

Currency:

Social

Facebook and Instagram, written for you.

£79/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Send the next stage

Two photos and a line from site is enough for the first stage.

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14 days free. No card. Cancel any time.

Questions answered

Our jobs take months. What do we post in the middle?

Send a job each time a stage is done, like the foundations going in or the roof going on. Each one becomes a post, so the page shows the build moving.

Can my site manager send photos in?

Yes. Each person gets the crew app. Social has 3 seats, Local 5 and Complete 10, so a site manager and a couple of foremen can all send in their own jobs.

Does Mitch do anything with our website?

On Complete it does. A WordPress plugin fixes on-page SEO, a new blog page goes up each week, and you can track where you rank locally. Social and Local leave your site alone.

Should I post a client's home while the build is still in progress?

Check with the client. Keep names and full addresses out of the job note. Mitch writes from what you send, so a post can say "a rear extension in Reading" without more.

We take work from MyBuilder and Checkatrade. Does this replace them?

No. Mitch does not touch those accounts. Clients still look you up before signing, and Mitch keeps what they find current with recent work and reviews.

Is there a contract?

No contract. It is month to month from £79, and you can cancel any time.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

Start free trial

14 days free. No card. Cancel any time.