How DCD Developments uses Mitch

Who DCD is

DCD Developments Ltd is a building firm run by its owner, working across the Wye Valley, the Forest of Dean and Monmouthshire. The work is a mix of construction (extensions, renovations, new builds and turnkey builds), flooring in stone and porcelain with underfloor heating, wet rooms and bathrooms, patios and paving, and stone and tile work.

In Mitch the business is set up with 8 services and 12 service areas: Lydney, Usk, Wye Valley, Chepstow, Coleford, Herefordshire, Monmouth, Monmouthshire, Abergavenny, Gloucestershire, Ross-on-Wye and Mitcheldean. That list is what Mitch works from when it writes posts and checks the website.

DCD is a real customer on a live account and is named here. We have left out reviewer names, addresses and phone numbers.

The problem: the job that never gets done

If you run a building firm, you will know this one. The work is good. People come back for it, sometimes for years. Marketing is the job that sits at the bottom of the list, behind quotes, site visits and the next start date.

So the same things pile up. Reviews go unanswered. The website has no page for a service in a town you cover, so nobody searching for it finds you. None of that is down to the quality of the building. It is down to there being no spare hour.

DCD had the good bit already. As of October 2026 the Google profile shows 5.0 stars from 21 reviews, and all 21 are five star. Many of the reviewers have used DCD for several projects over 5, 10 or 12 years. Mitch did not earn those reviews. DCD's own work did, over years. What Mitch does is reply to them, ask new customers for more, and put the work in front of people.

What Mitch does in the account

Review replies that pick up the job

Mitch drafted a reply to every review on the profile, including older ones from 2025 that had never been answered. Replies already approved and posted cover reviews from December 2025 to June 2026. Another 8 drafted replies are waiting for the owner's OK, and nothing posts until he approves.

Each reply refers to the actual job rather than a generic thank-you. Here is one pair.

The review: a customer on a five-week project, praising how the owner and his team communicated at each stage of the work. In their words, it was "the way he communicated with us and his team during each stage of the work".

The reply Mitch drafted:

Another reply, to a repeat customer of twelve years, opens with "Twelve years and several projects is quite a run". Others pick up the tiling, the digger and the retaining wall. The detail comes from the review itself. You can read more about how this works on the reviews page.

Instagram and Facebook posts for the same job

Each job gets a short Instagram caption and a longer Facebook post. Here are both for a bathroom renovation in Monmouth from October 2026.

Same job, two lengths, with the town named in both. Older jobs get the same treatment: Mitch writes them up "from the archive" using past photos. The social media page covers how posts are built.

Trade detail that comes from the job note

The posts are not generic filler. They carry the detail a tiler or builder would actually mention. A published Facebook post about a job in Gloucestershire explains that natural stone over underfloor heating can be tricky if the prep is wrong, so the team fitted a flow screed heating system and laid Ditra matting over it to stop the screed's movement cracking the stone above.

A published shower post makes a similar point: herringbone marble looks the part, but "the tanking underneath is what actually does the work". That detail comes from the note submitted with the job. Anyone reading it can tell the firm knows what it is doing, which is the whole idea.

The coverage grid: 8 services by 12 areas

Mitch builds a grid of DCD's 8 services against its 12 areas. That is 96 service and area pairs. It then compares the grid with the pages on DCD's website. The result: 33 pairs are covered by a page, and 63 are missing.

Each missing pair gets a ranking plan with steps. The plans with the most monthly searches are builder in Gloucestershire (140), builder in Abergavenny (90), builder in Ross-on-Wye (70), construction company in Gloucestershire (70) and builder in Monmouth (50).

This is the part most builders never do by hand, because nobody sits down and lists every service in every town. The website SEO page explains the checks. In the account, the website SEO score is 73 ("Fair, several issues to address"), and the pending fixes, such as a rewritten title tag for the underfloor heating page, are waiting for approval.

The Google profile check

Mitch also checks the Google Business Profile. DCD scores 80 out of 100, with 7 of 9 checks passed. Present and correct: 49 photos, 8 categories, opening hours, website, a 659-character description and 12 service areas.

Two things were flagged. The address is incomplete (it needs a street and postcode), and the phone number on the listing does not match the business phone held in Mitch. Both are small, boring fixes that are easy to miss for years. The Google Business Profile page has more.

Two blog posts for the website

Mitch has written and published two blog posts for DCD's website, both aimed at the kind of search a local customer types:

• "How to Choose the Right Builder in Ross-on-Wye: Costs, Checks & What to Ask", about 1,800 words, aimed at "builder ross-on-wye".
• "New Home Builder Near Me: Your Local Guide to Building in the Wye Valley, Forest of Dean and Monmouthshire", about 2,100 words, aimed at "new home builder near me".

An earlier draft of the second post was rejected by the owner and rewritten. That is how it is meant to work.

The owner stays in control

Across the account, Mitch has written 133 social posts. Of those, 18 are published, 4 are approved and queued, 65 are drafts, 43 were skipped by the owner and 3 failed to post.

The skipped number is the one to look at. Mitch writes more than one take on a job, and the owner picks the ones they like. Nothing goes out unless the owner has approved it. If you are wary of software posting in your name, that is the answer: it drafts, you decide.

What it has not done yet

As of October 2026, DCD is not in the map pack for the searches listed above. It is early days, and we are not going to dress that up. Plenty of the 63 missing pages are still to be written, and many of the fixes are still waiting for approval.

We are also not claiming more leads, more calls or more revenue. We have not measured them, and the reviews were already there before Mitch. What the account shows is work that used to be left undone now being done, with the owner approving it.

What you can take from this

Whatever your trade, a few things carry over.

1. Reply to every review, specifically. Mention the job. A reply that refers to the digger or the five weeks tells the next reader you remember the work. See review management.
2. Write up finished jobs while the detail is fresh. The best posts here carry the detail from the job note. The tanking and the decoupling mat are what make a post worth reading.
3. List your services against your towns. If you cover twelve places and offer eight things, that is 96 pages you could have. Count how many you actually do.
4. Check the boring bits on your Google profile. A missing postcode or a wrong phone number is easy to fix once you know about it.
5. Keep the final say. Skipping drafts is normal. It is your name on them.

For more on how this applies to your own firm, see Mitch for builders. Plans start at £79 a month, month to month, with a 14-day free trial and no card.