Google Business Profile
Google Business Profile management for tradesmen
Each job you submit becomes a Google Business Profile post with your best photo and the town you did it in. People who find you on Maps see last week's work, not a profile frozen in 2021.
Search "emergency electrician" from a phone in Cardiff and the map shows three businesses. People tap each one. The profile with last week's job and replies under its reviews gets the call. A profile with one photo from the launch year is easy to skip.
Plenty of firms set the listing up once, years ago, and never open it again. The photos are old, the posts tab is empty, and the reviews are unanswered.
Why it never gets updated
It is not that you think it is pointless. It is another login at the end of a ten-hour day, and then there is the question of what to write. "Quality workmanship at competitive prices" tells a searcher nothing. A line about swapping a leaking cylinder in a tight airing cupboard in a named suburb tells them you work near them.
What Mitch does about it
One post per finished job
From the job you submitted, Mitch picks the strongest photo and writes a short post saying what was done and where.
No separate Google login
The Google post comes out of the same submission that creates your Facebook and Instagram posts, and sits on the same content calendar.
Drafted replies to your reviews
Every review on the profile gets a reply written for it, good or bad. You read it, change what you like and approve it, so nothing waits for months.
What stays with you
A profile is more than posts. Categories, opening hours, service areas and photos count too, and you set those. Mitch's job is to keep fresh activity flowing so the listing looks lived in. The Google Business Profile blog walks through the setup side.
Plan: Local and Complete
Google Business Profile posts and drafted review replies start on Local at £149 a month. Complete costs £349 a month. Social at £79 a month stops at Facebook and Instagram. You can try any plan for 14 days without a card.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
From a real account: DCD Developments
Mitch runs a health check on the Google profile. For DCD Developments, a building firm in the Wye Valley, Forest of Dean and Monmouthshire, it scored 80 out of 100, with 7 of 9 checks passed. The profile already had photos, categories, opening hours, a website, a description and its service areas.
It flagged two things:
- The address was incomplete. It was missing the street and postcode. Google and customers use the address to place a business, and a partial one makes the listing harder to match to the right place.
- The listing phone number did not match the business phone held in Mitch. Two different numbers for one firm confuse customers, and mismatched details make it harder for Google to be confident which information is right.
Neither is a dramatic fault, which is the point. They are the small gaps that sit unnoticed for months because nobody opens the profile to look. The check puts them in a list, and you fix them in your profile.
Read the full DCD story. Figures are a snapshot from 9 October 2026.
A consumer unit job in Manchester
Imran Hussain, a sparky running one van with an apprentice (a made-up example), has just done a consumer unit upgrade in a Chorlton terrace. He photographs the labelled board and sends the job in with a voice note: "Consumer unit upgrade, 10-way, new bonding, test certificate issued."
A few minutes later he has drafts for Facebook, Instagram and Google. The Google one is built from the board photo and the note, and it mentions Chorlton. He edits one line, approves, and it lands in the calendar. When a review comes in later, a reply is waiting in the same way.
Mitch does not touch your Checkatrade or Rated People listings, nor does it verify certificates or Part P registration. It writes about what you tell it.
If something goes wrong with the listing
Mitch does not claim, verify or rebuild a profile and cannot help with a suspension. Reinstatement goes through Google. Once the profile is back, posting carries on.
Where it fits
Fresh posts plus answered reviews make a listing easier to trust. To get more reviews arriving, add review requests. If the Facebook page has also gone quiet, see social media.
Get this week's job onto Google
Try the 14-day free trial, send in a finished job and look at the Google post. No card.
Questions answered
How often does Mitch post to Google?
Does it write about my real work?
Does Mitch set up or fix my profile?
My profile was suspended. Can Mitch help?
Do I approve review replies?
Is this the same as Checkatrade or MyBuilder?
Which plans include it?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.