Social media
Social media management for tradesmen
You already take photos of finished work. Send one job in from your phone and Mitch writes the Facebook and Instagram posts, stories and reels about it, scheduled on your content calendar.
Your phone camera roll is probably the best portfolio you own. Boilers, roofs, patios, all dated and sitting there. The Facebook page, meanwhile, hasn't had a post since the spring, because by the time you've eaten it's nine o'clock.
Customers look before they ring. Most want to know whether you are busy and still trading. Photos from the last fortnight say yes. A page that stopped in March says maybe.
Why pages go quiet
Writing captions and picking hashtags was never in the job description. Paying someone else to do it often means a stock photo of a smiling man with a hard hat and a caption that could belong to any firm in the country. What lands with local people is specific: this loft, this street, this week.
How the work gets done
Send the job in from the van
A photo or two and a line about what you did. Add the customer's number if you want a review text sent later. Everyone on the crew has the branded app, and you can speak the note rather than type it.
Drafts written in about a minute
Mitch chooses the best picture and writes the Facebook and Instagram posts, stories and reels around the real job and the town. It reads like you wrote it.
You decide what gets published
Open the draft, change a sentence, ask for another go, or leave it. Whatever you approve shows on the content calendar with a date, so you can see the week at a glance.
Beyond Facebook and Instagram
Social is the base layer of all three plans. Step up to Local or Complete and the same job also feeds your Google profile and queues a review text, with comments and messages from your socials gathered in one inbox. Details on Google Business Profile and review requests.
Plan: Included whichever plan you pick
Posts, stories and reels, the content calendar and the crew app start at £79 a month on Social, with 3 seats. Local is £149 and Complete £349. All three begin with 14 days free and no card.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
From a real account: DCD Developments
DCD Developments, a building firm covering the Wye Valley, Forest of Dean and Monmouthshire, sends in jobs and gets a short Instagram caption and a longer Facebook post for each. For a bathroom renovation in Monmouth, Mitch wrote this for Instagram:
And this for Facebook:
Other posts carry trade detail that comes from the job note, such as Ditra matting over underfloor heating beneath natural stone, or the tanking under a marble shower. That level of detail comes from the owner, not from a template.
The owner stays in charge. Mitch writes more than one take per job, so in the account 43 posts have been skipped and 18 published, with 4 approved and queued. The skips are the owner choosing.
Read the full DCD story. Figures are a snapshot from 9 October 2026.
A garden room in Norwich
Fenwick Landscapes, an invented three-man firm in Norwich, has finished a garden room with decking in Thorpe St Andrew. Gareth takes five photos on Friday afternoon and sends the job in: "Garden room, composite decking, outdoor lighting, six days."
Mitch drafts a Facebook post, an Instagram post and a story that mention Thorpe St Andrew and the decking. Gareth changes a line about the lads, then schedules them for Saturday morning when people are scrolling.
Where it stops
Mitch has nothing to write unless a job goes in, which is deliberate. It does not run paid adverts and cannot promise reach, likes or enquiries. It is a way to keep a page current with real work, not a strategy retainer. For a view on what works for tradesmen, the social media blog goes further.
Wake the page up
Send in one finished job on the 14-day free trial and read the posts. No card.
Questions answered
How often will it post?
Does anything post without my approval?
What if my photos are not great?
Do I have to type up the job?
Can my lads submit jobs too?
Is this a replacement for a social media manager?
Which plans include social media?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.