Review requests
Automatic Google review requests for tradesmen
Submit the finished job and Mitch texts your customer a Google review link 24 to 72 hours later. When reviews come in, Mitch drafts a reply to each one. You never have to remember to ask.
A new boiler goes into a terrace in Armley, and the customer is delighted and says so. You mean to ask for a review. Then a supplier rings, and by the weekend it has gone.
That is how a Google profile ends up with a handful of reviews, the newest from last year. Someone choosing a plumber looks at the stars first and the dates second. A long gap can read as a firm that has gone quiet.
Where the asking falls apart
A customer is more likely to write a few lines if a link reaches them at a decent moment. The hold-up is on your side: remembering, digging out a number, wording the message so it does not sound like a form, and doing it before the job fades from their mind.
Replies suffer the same way. Some reviews sit unanswered for months. Others get a quick reply from the van that you would not have posted on a calmer day.
What Mitch takes on
The text sends itself
Add the customer's mobile and tick the consent box when you submit the finished job. Mitch holds off for 24 to 72 hours, then texts them your Google review link. There is no reminder to set.
A reply is ready when a review lands
Whether it is five stars or two, you get a drafted reply that refers to the work. Tweak it if you want, then approve.
No extra data entry
The number you give when submitting is what queues the text. The same submission also produces your social posts and your Google post.
What the customer receives
You do not write it. Here is the kind of message that goes out.
Example review request text
Want a link and a printable QR code for the van or your invoices as well? The free review link generator does both.
Consent and the rules
Review request emails and texts can fall under UK GDPR and PECR rules, so check the ICO's guidance on electronic marketing. That is why Mitch will not queue a request unless a mobile number and the consent tick are both present: the tick records that the customer agreed to hear from you. This is general information, not legal advice, so if you are unsure about your own position, check with the ICO or a solicitor.
Plans that include it
Plan: Local and Complete only
Review requests and AI-drafted replies are part of Local at £149 a month and Complete at £349 a month. Social at £79 a month leaves them out. Each plan has a 14-day free trial and needs no card.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
From a real account: DCD Developments
DCD Developments is a building firm in the Wye Valley, Forest of Dean and Monmouthshire. Its 21 Google reviews are all five star, and they came from years of its own work, often from repeat customers. Mitch's part is the replies.
One customer wrote that it can be hard to get a trade to come for a small job, in their case some kitchen tiling, and that the work was excellent and left no mess. The reply Mitch drafted:
Reply drafted for a small kitchen tiling job
The reply names the job: the tiling, the small size, the tidy finish. It is not a generic thank-you that could sit under any review. Other drafts pick up a retaining wall with a digger, a five-week project and a customer of twelve years.
There was also a backlog. Some older reviews from 2025 had never been answered, and Mitch drafted a reply to those too. As of October 2026, 8 drafted replies are waiting for the owner's OK, because nothing posts until he approves. Replies he has already approved are live on Google.
Read the full DCD story. Figures are a snapshot from 9 October 2026.
An example: a boiler swap in Leeds
Calder Heating, an invented firm with two vans in Leeds, has fitted a combi in Headingley. Mark sends the job in from the van with the note "old Worcester out, new combi in, filter fitted, system flushed". He adds the homeowner's mobile and ticks consent.
That is his whole involvement. Between a day and three later the customer gets the text with the review link. If she writes something, a drafted reply appears for Mark to look at before it posts.
The limits
Mitch will not buy reviews, make them up, or text anyone who has not agreed. It also cannot say how many reviews you will get. That depends on your customers and the standard of your work. Reviews on Checkatrade, Trustpilot or MyBuilder are outside what it handles; the request points to Google only.
Doing some asking by hand too? The reviews blog has ideas. For the rest of your Google presence, see Google Business Profile.
Stop relying on your memory
Submit one finished job during the free trial and watch the review text get queued. 14 days, no card.
Questions answered
When does the text go out?
Why does it wait a day or two?
Do I need the customer's permission?
Does Mitch reply to reviews without me seeing them?
What about a bad review?
What about Checkatrade, Trustpilot or MyBuilder?
Which plans include review requests?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.