Painters and decorators
Marketing for painters and decorators
Painting is the one trade where the before and after tells the whole story. Snap both before you pack the brushes, and Mitch writes the post while you load the van.
Most homeowners get three quotes for decorating. When the prices are close, they go with the painter whose page shows recent work and recent reviews. You can be the best finisher in the postcode and lose the job to someone who simply looks busier online.
Decorating also has the best proof of any trade. A before and after in daylight settles the question. The photos exist. They are on your phone from the job you finished on Thursday.
What gets in the way
Three quotes, one job
Prices end up close, so people choose on trust. They check how recent your work looks and how happy your last customers sounded.
Great before and afters, never posted
You turned a tired hallway around in two days. The photos are still in your camera roll.
The review ask never goes out
The customer loved it on the day. By the time you think to ask it is three weeks later and they have moved on.
Cutting in all day
You have been cutting in ceilings and masking trim since 8am. The last thing you want at 7pm is a caption.
A job, start to finish
A made-up business: Bright Coat Decorators in York. Sam repaints a hall, stairs and landing in a 1930s semi in Acomb: woodwork sprayed satin white, walls in a muted green. He takes one photo of the tired hallway on day one and one of the finished stairwell on day four, then dictates: "Hall stairs and landing, sprayed woodwork, two coats on walls, colour matched to the customer's sample."
Mitch writes a Facebook post and an Instagram post that read like a decorator wrote them: the prep, the finish, the area. Sam approves them on Friday. On Local, a Google post is added to his profile, and the customer gets a review text a couple of days later.
How Mitch handles it
Photos in, posts out
Send the before and after with a line on the finish. Mitch writes the Facebook and Instagram posts in about a minute, and nothing goes out until you approve it.
All the small jobs
A feature wall, a front door, a kitchen cupboard respray and a staircase each make their own post, so the page shows a steady run of work from week to week.
Plan: On the Local plan
On Local, each finished room can also become a Google post. Review texts go out 24 to 72 hours after the job to customers whose mobile number you have and who tick consent, and every review gets a drafted reply. £149 a month.
Pages for what people search
"Exterior painter York" and "decorator for stairs" are the sort of searches your own site can answer. On Complete, a plugin fixes on-page SEO and a new blog page goes up every week.
Plan: On the Complete plan
£349 a month adds the website side: on-page SEO fixes, the WordPress plugin, a new blog page every week and local rank tracking.
A note on lead sites
Some decorators get enquiries from Bark, MyBuilder or Checkatrade, and Mitch leaves those accounts alone. What it adds is your own recent work and reviews for whoever searches your name. See how review requests work and the social media page.
Pricing
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Photograph the finished room
Before, after and one line about the finish.
Questions answered
My photos are just phone snaps. Is that enough?
There are dozens of decorators near me. How does this help?
I do wallpapering too. Will the posts cover it?
Do I get stuck with a contract?
Can I post jobs inside someone's home?
Does Mitch help me find new-build or commercial work?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.