Kitchen fitters

Marketing for kitchen fitters

A fitted kitchen looks great finished and is hard to sell from a quote. Send the finished kitchen when you hand over the keys, and Mitch writes the post while you load the van.

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Few people buy a kitchen from a quote alone. They buy it after looking at other people's kitchens, trusting a name, and asking whether the fitter will turn up on time and leave the place clean. Photographs and reviews do most of that work for you, if they exist.

A kitchen fitter lives in a house for a fortnight, and that fortnight is good material: the empty room, the units going in, the worktop, and the finished room with the lights on. Most of it ends up on a phone nobody scrolls.

What gets in the way

The finished kitchen looks great, once

The customer loves it on handover day. Nobody else ever sees it, because it never makes it out of your camera roll.

The showroom gets the credit

When someone else sells the kitchen and you fit it, your name barely appears. Posting your own jobs puts it on the work.

People shop by photos

Buyers scroll through kitchens on Instagram and Facebook before they call anyone. If you are not there with recent jobs, you are not in the shortlist.

The fortnight leaves no evenings

You are on your knees under a sink or scribing a worktop. Writing a post is the last thing on the list.

A job, start to finish

A made-up business: Oakhurst Kitchens in Leeds. Ian fits a shaker kitchen in a galley in a terraced house in Headingley: new units in sage green, a quartz worktop and an integrated oven. He takes a photo of the stripped room on day one and the finished kitchen on day ten.

He dictates: "Galley kitchen refit, sage shaker units, quartz worktop, integrated oven, new flooring, ten days." Mitch writes a Facebook post and an Instagram post around the room, the materials and the area. Ian approves them on handover day. On Local, a Google post goes up, and a couple of days later the customer gets a review text, when they have cooked in it a few times.

How Mitch handles it

Posts that follow the fit

Send a job at stripped back, at units in, and at the finish. Each becomes a post, so the page shows the work from empty room to finished kitchen.

The Mitch app where a finished job is sent in with a photo and a short note

Materials and styles in the post

Put the style and material in the note, whether that is shaker doors, handleless units or a quartz worktop, and the post carries it. That helps people searching for a style find you.

A social post written by Mitch from a finished job

Plan: On the Local plan

Local adds a Google post for each finished room, a review text 24 to 72 hours after the job, drafted replies to every review and a shared inbox. The text needs the customer's mobile number and a consent tick. £149 a month.

Your own site as a portfolio

"Kitchen fitter Leeds" and "how much does a kitchen cost to fit" are searches your site can answer. On Complete, a plugin fixes on-page SEO and a new blog page goes up every week from your jobs.

Plan: On the Complete plan

Complete turns your own site into a portfolio with on-page SEO fixes, the WordPress plugin, a weekly blog page and local rank tracking. £349 a month.

Marketing ideas for kitchen fitters

Photograph every stage as well as the end. Name the style and the material in the note. Ask for the review once the customer has used the room. The Google reviews guide covers timing, and the social media page shows how posts are made. If you also take leads from MyBuilder or Checkatrade, nothing here gets in the way of that.

Pricing

Currency:

Social

Facebook and Instagram, written for you.

£79/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Send in the finished kitchen

One photo, one line. 14 days free, no card.

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14 days free. No card. Cancel any time.

Questions answered

I fit kitchens for a showroom. Is this for me?

It is for a fitter with their own name. If you take direct work as well, the posts and reviews build your own profile. Mitch writes from the job you send, so check with the showroom before naming the brand.

Can the posts name the worktop and units?

Yes, if you put them in the job note. People search by material, like "quartz worktop" or "handleless units", so it helps to include it. Mitch does not know what you fitted unless you say.

How do I handle customer privacy for a home interior?

Ask the customer and keep names and addresses out of the note. A post can say "a galley kitchen in a Leeds terrace" with no more.

Do you do bathrooms and utility rooms?

Mitch writes about whatever you send. A bathroom refit or a utility room is a post the same way a kitchen is.

My jobs take two weeks. Can I post during the fit?

Yes. Send a job at first fix, at tiling or worktops, and at the finish. Each one becomes a post and the page follows the work.

Which plan fits a fitter working alone?

Social at £79 a month for Facebook and Instagram. Local at £149 if you want Google posts, review texts and drafted review replies. Try either free for 14 days.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

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14 days free. No card. Cancel any time.