Plumbers

Marketing for plumbers

You pull a customer out of a flooded kitchen at 11pm. You should not also be writing Facebook captions. Send Mitch a photo and a line about the job, and the post is written before you are back in the van.

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A burst pipe does not wait for a quote comparison. The customer searches "emergency plumber near me", looks at the first few results, and rings one. The firms near the top have recent reviews and a profile that looks busy. If yours does not, they never knew you were an option.

Most of the plumbing marketing advice around is aimed at firms with a marketing person. You have a van, a phone and a day that does not end at five. This page is for that.

What gets in the way

The review never gets asked for

You fix the leak, the customer is relieved, and you are off to the next call. Nobody texts them for a review, so the job that should have won you the next one leaves no trace online.

A burst pipe at 7am goes to the map

Someone with water coming through the ceiling rings one of the top three. Those three have recent reviews and a profile that looks active.

The agency report you never read

A monthly PDF of charts and a stock photo of a tap every fortnight. None of it showed a single job you had done.

The page went quiet in March

You are under a sink all day. The Facebook page has not posted since spring, and a customer checking you out wonders if you are still trading.

A job, start to finish

Take a made-up firm, Hollis Plumbing and Heating in Nottingham. Dave swaps a leaking cylinder in a semi in West Bridgford and takes two photos in the airing cupboard, old and new. From the van he types: "Replaced a corroded 120 litre cylinder, new unvented, tidied the pipework, done by 3."

A minute later Mitch has a Facebook post and an Instagram post that mention the cylinder, the area and the finish. Dave reads them, changes one line, and approves. On the Local plan the same job puts a Google post on his profile, and two days later the homeowner gets a text asking for a review. When a review comes in, Mitch drafts a reply that mentions the cylinder rather than a generic thank you.

The kind of job note that works

Replaced a corroded 120 litre cylinder in West Bridgford, new unvented, pipework tidied, done by 3.

How Mitch handles it

Posts from the job you just did

Send the photo and a line, by typing or by voice. Mitch writes the Facebook and Instagram posts and puts them in your calendar. You approve before anything goes out.

The Mitch app where a finished job is sent in with a photo and a short note

A busy-looking Google profile

On Local, each job also becomes a Google Business Profile post, so the profile people see on the map shows recent work in your area.

Posts written by Mitch from a finished job

Plan: On the Local plan

Review requests go to the customer 24 to 72 hours after the job, replies to new reviews are drafted for you, and comments and messages land in one inbox. Local is £149 a month.

Your own site working harder

Plumbing searches like "boiler repair in Derby" are won by pages about that. On Complete, a WordPress plugin fixes on-page SEO and a new blog page goes up every week, using your jobs as the source.

Plan: On the Complete plan

Adds on-page SEO fixes, the WordPress plugin, a new blog page every week and local rank tracking. Complete is £349 a month and needs a WordPress site.

Plumbers and lead sites

Checkatrade, MyBuilder and Bark are where some plumbers get enquiries. Many lead sites charge per lead or a monthly fee, whether or not the job comes to you, so the enquiries last as long as the payments. What Mitch builds sits on your own profile and site. Read more on Google Business Profile, review requests, or our guide to local SEO.

Pricing

Currency:

Social

Facebook and Instagram, written for you.

£79/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Send Mitch your next job

One photo from the van is enough to start. 14 days free, no card.

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14 days free. No card. Cancel any time.

Questions answered

I work on my own. Is this overkill?

Not at all. Send the job from your phone before you start the engine and Mitch writes the post. Social covers three people, so there is room if you take on an apprentice.

Can the posts mention that I am Gas Safe registered?

If you're Gas Safe registered, add it to the job note and Mitch can mention it. Mitch doesn't check registrations or track renewals, so keeping that current is up to you.

My Google profile has hardly any reviews. Can Mitch help?

On Local and Complete, every job you submit sends a review text to the customer's mobile 24 to 72 hours later. By then the leak has stayed fixed, which is when people are happiest to write something. You need their mobile number and a consent tick before the text goes.

Is this the same as SEO for plumbers?

Partly. Your Google profile, your reviews and your own site all feed local search. Local covers the profile and reviews. Complete adds on-page fixes and a new blog page each week on a WordPress site. Nobody can promise you a ranking, and Mitch does not.

Can I keep my Checkatrade profile?

Yes. Mitch does not touch it. Some plumbers use Checkatrade for leads and Mitch for the profile and reviews they own. The posts and reviews you build stay yours if you drop a lead site later.

What does it cost to try?

Nothing for 14 days, and you do not need a card. After that, plans start at £79 a month, month to month.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

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14 days free. No card. Cancel any time.