Electricians

Marketing for electricians

A tidy consumer unit is the best advert you have, and by the end of the day it is behind a cupboard door. Take a photo before you close it up. Mitch writes the post.

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A homeowner rings an electrician because something has tripped, a quote says they need a new board, or they want a charger on the drive. Before they ring, they look at who you are. A reference from a mate gets you onto the shortlist. What they find online decides whether you stay on it.

Electrical work is hard to show. The best of it is behind plaster and inside a metal box. That is a photography problem, and it has an easy answer.

What gets in the way

The tidy board nobody sees

You spend an hour dressing the cables so the unit looks right. The customer shuts the cupboard and that is the last anyone sees of it.

Referrals still check you out

Someone gets your number from a neighbour, then searches your name. Four reviews from 2021 and a Facebook page with no posts, and they ring the next name too.

Retainers with nothing to show

You have paid for SEO before and could not tell what it changed.

Pulling cable leaves no time for captions

A day in a loft or under floorboards does not end with you writing Instagram posts. Weeks go by and the page sits quiet.

A job, start to finish

Priya Shah runs Shah Electrical, an invented one-van business in Leicester. She swaps a 1990s fuse box in a terrace in Clarendon Park and photographs the new consumer unit with the labels done, door open, before she shuts it. In the van she dictates: "New 10 way consumer unit with RCBOs, replaced old rewirable fuses, EICR done, certificate to the customer."

Mitch writes a Facebook post and an Instagram post around that: what was replaced, why it matters, the area. Priya approves them at her next brew. On Local, the same job gets a Google post, and two days later the customer gets a text asking for a review. Mitch drafts the reply when it lands.

How Mitch handles it

The job becomes a post

Photo, one line, send. Dictate it if you are up a ladder. Posts for Facebook and Instagram are ready in about a minute and wait for your approval.

The Mitch app where a finished job is sent in with a photo and a short note

Variety without effort

A board swap, a rewire, an EV charger and a smoke alarm upgrade each get their own post, so the page shows the range of work you take on.

A social post written by Mitch from a finished job

Plan: On the Local plan

Local is £149 a month. It adds Google posts, review texts 24 to 72 hours after the job (they need the customer's mobile number and a consent tick), a drafted reply to every review and a shared inbox.

Pages for what people search

People type "EV charger installation Leicester" or "consumer unit upgrade cost". On Complete, your own site gets on-page fixes and a new blog page each week built from your jobs.

Plan: On the Complete plan

At £349 a month, Complete adds on-page SEO fixes, a WordPress plugin, a weekly blog page and local rank tracking.

Working alongside lead sites

If you take leads from Checkatrade, MyBuilder or Rated People, nothing here changes that. Mitch builds your own profile and reviews alongside, which is what a customer sees when they search your name. More on how this works in our guide to Google reviews for tradesmen and the review requests page.

Pricing

Currency:

Social

Facebook and Instagram, written for you.

£79/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Photograph the next board before you close it

Send it to Mitch and read the post it writes.

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14 days free. No card. Cancel any time.

Questions answered

Will the posts sound like an electrician wrote them?

They are written from your photo and your note. Write "swapped an old fuse box for a new consumer unit with surge protection" and the post talks about that. More detail in the note means less filler in the post.

Can the posts mention NICEIC, NAPIT or Part P?

If you're NICEIC or NAPIT registered, add it to the job note and Mitch can mention it. The same goes for Part P work if you want it in the post. Mitch doesn't check registrations, hold certificates or chase renewals. That stays with you and your scheme.

Most of my work is referrals. Do I need this?

Referred customers still search your name before they ring. On Local, what they find is a steady run of reviews from recent jobs, and Mitch drafts a reply to each one so none sit unanswered.

I have two vans and an apprentice. Can they all send jobs in?

Yes. Social includes 3 seats on the crew app and Local includes 5. Each van submits its own jobs and they land in one calendar.

Can I post about EV charger installs?

Yes, and it is worth doing. People searching for a home charger want to see one fitted on a driveway like theirs. Put the make of charger and the town in the note.

Do you build my website?

No. Complete works with a WordPress site you already have, fixing on-page SEO and adding a new blog page each week. Social and Local do not touch your site.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

Start free trial

14 days free. No card. Cancel any time.