Marketing for drainage engineers

A drainage engineer is rarely a planned search. Water backs up in the shower, the toilet will not flush, or the gully outside is overflowing. The search is "blocked drain near me", and the call happens in minutes. The firm they ring is the one that looks trusted and local.

Drainage has a problem most trades do not: the work is invisible. A cleared drain looks like nothing. If you cannot show it, customers cannot tell you from the next number down the list.

A job, start to finish

A made-up firm: ClearFlow Drainage in Wolverhampton. Aisha attends a blocked rear drain in a terrace in Whitmore Reans. She jets the line, then runs the camera and finds tree roots through a clay joint at about six metres. She takes a still from the camera and a photo of the cleared chamber.

She dictates: "Blocked rear drain, roots through a clay joint at six metres, jetted clear, CCTV done, recommended a patch repair." Mitch writes a Facebook post and an Instagram post around the cause and the fix, with no street name. On Local, a Google post goes up. A day or two later, the customer gets a text asking for a review.

Drainage and local SEO

Customers find a drainage firm through a map search and a quick look at the profile, so your profile and your website both get read. Mitch helps keep them current. For the groundwork, read the local SEO guide and the Google Business Profile page.

Pricing