Marketing for landscape gardeners

Garden work is seasonal. March to October you are booked solid, and by November you are ringing round old customers. A page that only posts when you remember goes quiet right before you need it.

The work is also visual in a way pipework is not. A tired lawn becomes a finished garden, a bare slope becomes steps and planting, and anyone can see the difference. That makes it very good raw material and a real waste when it stays in the camera roll.

A job, start to finish

A made-up firm: Greenfield Landscapes in Harrogate. Mel and her two-man crew finish a back garden in Starbeck: a sandstone patio, raised sleeper beds and a new lawn, from a sloping muddy plot. She takes a wide before shot from the back door and an after at six in the evening.

She dictates: "Back garden rebuild, Indian sandstone patio, oak sleeper raised beds, turf laid, six days with three of us." Mitch writes a Facebook and Instagram post that names the materials and the town. Mel approves it on the sofa. On Local, a Google post goes up and the customer gets a review text a couple of days later, once the lawn has been watered a few times.

Marketing ideas for landscape gardeners

A weekly rhythm beats a big push. Send in what you finish, whatever the size, and let the page show the volume of work. Add a line about the materials, because that is what customers search for. And ask every customer for a review while the garden is new. The Google reviews guide covers the timing, and the social media page shows how the posts are made.

Pricing