Heating engineers

Marketing for heating engineers

Flat out in the first cold snap, quiet in July. Mitch keeps posting from your boiler installs and services all year, so the slow months do not go silent online.

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Boiler work comes in waves. The first frost and everyone's boiler packs up at once, and for three weeks you are turning down jobs. By February the diary is thinner. Marketing that only gets thought about in the quiet weeks starts too late, because people are choosing an engineer at the moment their heating fails.

A new boiler is also a big spend for a household, and the customer is usually glad to have heat again. That mood makes the best review you will ever get. It rarely gets asked for.

What gets in the way

Flat out, then nothing

When the weather turns you are turning work away. A month later you are chasing it. A page that is active all year is already in front of people when the diary fills.

The easy review nobody asks for

A customer with a warm house after a cold week is as happy as they will get. You are already on the way to the next breakdown, and the review ask does not happen.

The no-heat week

When the boiler dies, people ring whoever sits near the top of the map with recent reviews. That week pays for the slow months.

No spare hour in season

In season it is installs all day and breakdowns all evening. The posting stops right when people are searching.

A job, start to finish

A made-up firm: Brook Heating in Sheffield. Tom fits a combi in a terraced house in Nether Edge, moving the old floor-standing boiler out of the kitchen. He photographs the old unit, the new boiler on the wall and the flue outside.

From the van he dictates: "Replaced a floor standing regular boiler with a wall hung combi, new filter fitted, system flushed, commissioned and benchmark completed." Mitch writes a Facebook post and an Instagram post around the change. Tom approves them. On Local, a Google post goes to his profile, and two days after the install the customer gets a review text.

How Mitch handles it

Installs and services both make posts

A boiler swap is a good post. So is a service in July. Small jobs keep the page ticking over when the big jobs are fewer.

The Mitch app where a finished job is sent in with a photo and a short note

Your registration, if you add it

If you're Gas Safe registered, OFTEC or MCS certified, put it in the job note and the post can mention it. Mitch doesn't check registrations, so it only repeats what you tell it.

A social post written by Mitch from a finished job

Plan: On the Local plan

Local puts each install and service on your Google profile, sends the customer a review text 24 to 72 hours after the job (with their mobile number and a consent tick), drafts replies to every review and gives you a shared inbox. £149 a month.

Seasonal searches, answered on your site

People search "boiler replacement cost Sheffield" in October. On Complete, a new blog page goes onto your WordPress site every week from your jobs, and on-page SEO fixes are applied by a plugin.

Plan: On the Complete plan

Complete is for firms with a WordPress site: on-page SEO fixes through the plugin, a new blog page every week and local rank tracking. £349 a month.

Where to go from here

If heat pumps are part of your plan, send one in and see how it reads next to the boiler posts. For more on how reviews and your profile work, see review requests, Google Business Profile and the local SEO guide.

Pricing

Currency:

Social

Facebook and Instagram, written for you.

£79/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Send in the next boiler

One photo from the van and a line about the job. 14 days free, no card.

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14 days free. No card. Cancel any time.

Questions answered

This trade is seasonal. Does that matter?

It is the reason to send in the small jobs. A boiler service in August still becomes a post, so your profile is active when the first cold snap hits and people start searching.

Can posts mention Gas Safe, OFTEC or MCS?

If you're Gas Safe registered, OFTEC or MCS certified, add it to the job note and Mitch can mention it. Mitch doesn't check registrations or hold your details. Keeping them current is up to you.

We fit boilers and heat pumps. Does that work?

Mitch writes about whatever you send. A combi swap in a terrace and an air source heat pump on a detached house come out as posts about those jobs, in your area.

Can my engineers send jobs in?

Each person gets the crew app on their phone. Social has 3 seats, Local 5 and Complete 10, so you can add engineers as you grow.

Landlords ask for gas safety checks. Should I post about those?

Landlord safety checks are a steady job and a fair post, without naming the property. Leave the address out of the note and Mitch leaves it out of the post.

Can Mitch run my ads or my Checkatrade profile?

No to both. It handles the posts, Google profile and reviews you own, and on Complete your website.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

Start free trial

14 days free. No card. Cancel any time.