Do Google Business Profile posts help you rank?

Google does not list posts as a ranking factor in its help pages. What posts do is show customers that you are active and give them a look at recent work. Treat them as part of keeping the profile complete, not as a ranking trick.

How often should I post on my Google Business Profile?

Google gives no required frequency. Posts older than six months are archived unless you set a date range, so one a week keeps recent work visible. If weekly is too much, a fortnightly post is better than a burst followed by months of nothing.

Can I put my phone number in a Google post?

Google says posts that include a phone number may be rejected. Use the call button on your profile or the action button on the post instead.

What is the difference between an update, an offer and an event?

An update shares news with an optional photo and a button. An offer needs a title and start and end dates and gets a View offer button. An event needs a title and start and end dates. For most trades the update is the one you will use.

Does Mitch post to my Google Business Profile for me?

On the Local plan, yes. You send in the finished job, Mitch writes the post about a minute later, and it goes out only after you approve it.

Google Business Profile for trades

What to post on your Google Business Profile (with job examples)

Ideas and copy-and-paste templates for Google Business Profile posts, written for UK plumbers, electricians, roofers and builders. Includes what Google allows and what gets rejected.

The getmitch team 12 October 2026 5 min read

Post the work you finish. A photo of a job you did this week, two plain sentences on what it was and where, and a button to call or request a quote. That one format covers most of what a tradesman needs on a Google Business Profile, and the rest of this page shows how to do it and what else is worth posting.

What Google lets you post

Google's help page lists three post types.

Update. Share news about your business. You can add a description, a photo or video and an action button that links to a page where people can book, order or learn more.
Offer. A promotion. It needs a title and start and end dates and times, and Google adds a View offer button. A coupon code, link and terms are optional.
Event. It needs a title and start and end dates and times. If you do not set a time, the event shows as lasting 24 hours on the event dates.

You can schedule a post for later, or set it to repeat. Two rules worth knowing: posts that include a phone number may be rejected, and posts older than six months are archived unless you set a date range. Google's pages do not say posts affect ranking, so do not expect miracles. What they do is show a customer, at the moment they are choosing between three vans, that you worked this week.

Photos need to be JPG or PNG, between 10 KB and 5 MB, and Google asks for sharp, well-lit images with no heavy filters. Google's guidance on photo size is 720 by 720 pixels recommended and 250 by 250 minimum.

Post ideas that suit tradesmen

1. Finished jobs

Your best material, and free: you were there. Say what the job was, the area, what you found and what you did.

Plumber job post

Replaced a failed pressure valve and flushed the heating system at a terrace in Headingley, Leeds. House was cold for two days. Back to full heat the same afternoon. Heating problems in Leeds? Message Dale's Plumbing for a quote.

Electrician job post

Full consumer unit upgrade at a 1970s semi in Sale, Greater Manchester. New RCD protection, labelled circuits and an updated test certificate. Need your fuse box checked? Contact Priya's Electrical for a quote.

Roofer job post

Stripped and relaid a section of slate roof on a Victorian terrace in Jesmond, Newcastle after storm damage. Replaced cracked slates, new lead flashing round the chimney. Roof leaking? Send Ian's Roofing a photo for a free look.

2. Before and after

Two photos in the same position, with one line each. For a bathroom, a re-pointed wall, a patio or a tidy consumer unit. Keep faces and house numbers out.

3. Seasonal reminders

Seasonal work is when people search. A heating engineer posts boiler service reminders in September and frozen pipe tips in December. A roofer posts about gutter clearing before autumn. A landscaper posts about patio cleaning in spring.

Seasonal update

Boiler service slots open for October. A service now catches problems before the first cold snap, when engineers get booked up. Karl's Heating covers Bristol and South Gloucestershire. Message us to book.

4. Answers to questions customers keep asking

Pick the question you hear at the door. "Do I need a new boiler or a repair?" "How long does a rewire take?" Write a short answer and a button to get in touch. It does the work of a short FAQ.

5. Offers, used sparingly

An offer post needs dates and a title. Use it for something real: a boiler service price for a fixed month, or a free quote on loft conversions this month. Do not post a permanent "10% off" as it will look stale.

Keep prices out of your business description, which Google's guidelines say should not include promotions, prices or sales. If you run a promotion, use an offer post with dates, and only run one you can stick to.

6. Events

Rarely useful for a trade, but worth it if you run an open day, a stand at a home show, or a free "ask the electrician" session at a local shop.

7. Team and van news

New apprentice. New van sign-written. Gas Safe or NICEIC renewal. Short and human. Only post a registration or accreditation you actually hold.

How to write a post that gets read

Customers read the first line. Lead with the job and place, not "We are delighted to announce".

Keep it to two to four sentences. Nobody reads a wall of text on a phone.
Name the town or area. Use the places you cover, written the way customers say them.
Add a photo. Posts with a real photo of your work look credible. Stock images do not.
Use the action button. Pick Call now, Learn more or Book. Google lets you link to a page. Link the page that matches the job, not just your homepage.
Do not put the phone number in the text. Google may reject it.
Do not copy and paste the same post. Change the job, the town and the photo each time.

What gets posts rejected

Google can reject or remove posts that break its content policies. Common reasons include a phone number in the text, misleading or promotional claims that you cannot honour, and content that is not about your business. If a post is rejected, edit it and resubmit rather than reposting the same thing. If a profile keeps breaking the rules it can end up suspended, which we cover in Google Business Profile suspended.

A simple posting routine

Take the photo before you pack up.
Dictate or type one line about the job while the kettle boils.
Post it that day or schedule it for the morning.
Reply to any reviews while you are in the app.

If the routine slips, make it smaller, not abandoned. One post a fortnight keeps a profile alive. The full list of things to keep up is in our Google Business Profile optimisation checklist.

Let the job write the post

Writing the post is the bit that gets skipped when you are tired. On the Local plan, you send in the finished job from the van with a photo and a note, which you can dictate. Mitch writes the Google post about a minute later. You read it, change anything you want and approve it. Nothing goes live until you do.

Plan: On the Local plan

Local at £149 a month adds Google Business Profile posts, review requests 24 to 72 hours after the job and AI-drafted replies to your reviews. Mitch does not manage suspensions, categories or verification. 14-day free trial, no card.

Sources

Checked 9 October 2026.

Post the job. Skip the typing.

Send in the finished job from the van and Mitch writes the Google post. You approve it before it goes out. The trial is 14 days and asks for no card.

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