Compare
Mitch vs doing your own marketing
DIY marketing is free until you count the evenings. What it costs in time, what slips in a busy fortnight and a free toolkit if you stay DIY.
Nobody decides to stop posting. The diary fills up, there is a boiler to fit in Rotherham on Thursday and a rewire in Doncaster on Friday, and the page quietly goes cold. Doing it yourself works fine until the busy fortnight, and then it stops.
What it really costs
Cash: nothing. Time: a post is about 15 minutes if you are fast (photo, caption, tags). Replying to reviews and chasing customers adds more. At two posts a week that is half an hour, and it is half an hour when you are tired.
If an hour of your time is worth £40, half an hour a week is about £1,000 a year, against £948 for a year of Social at £79. Use your own hourly figure. The sum only favours DIY if you really do it every week.
The three things that go first
- Photos. They sit on your phone and never become a post.
- The review ask. You meant to mention it at handover.
- Replies. A review waits two weeks for an answer.
None of these is hard. They are just jobs that are never urgent.
Side by side
| Compared | Mitch | Doing it yourself |
|---|---|---|
| Money | £79, £149 or £349 a month | £0 |
| Time per week | A photo and a line per job, then a few minutes to approve the drafts | Photo, caption, posting, replies and review chasing, all by hand |
| When you are busy | The drafts still arrive for each job you send in | Usually stops |
| Control | You approve every post and can edit it first | Total |
| Commitment | Month to month, cancel any time | None |
| Coverage | Social on every plan. Local adds Google posts, review requests and reply drafts. Complete adds website fixes, a weekly blog page and rank tracking. | Whatever you manage to fit in |
A free toolkit if you stay DIY
You can do a decent job without paying anyone.
- Make your review link and QR code with the free review link generator. There is no sign-up.
- Put a repeating reminder in your phone for two days after each job: "text review link".
- Batch posts on a Friday afternoon and schedule them in Meta's own tools.
- Go through your Google profile once a quarter with a checklist of your own: name, hours, phone number, categories and recent photos.
If that is enough to keep you consistent, you do not need us.
UK points that matter either way
Review request emails and texts can fall under UK GDPR and PECR rules, so check the ICO's guidance on electronic marketing and keep a record that customers agreed to be contacted. This is general information, not legal advice. Facebook and Google both have rules about incentives for reviews, so no discounts in return for five stars. Mitch asks for the customer's mobile number and a consent tick before a request goes out.
When DIY is the better call
- You do two or three jobs a month and posting is quick.
- You like writing and will keep it up.
- You already have a habit that survives bad weeks.
- Cash is tight, and a monthly fee would hurt.
When it stops being worth it
If you notice the page has not changed since the last cold snap, or you have reviews from March that you never answered, the cost has been hiding in the gaps. Plans start at £79 and run month to month. Review requests need Local (£149), and website work needs Complete (£349). See pricing.
Hand over the Friday chore
14 days free, no card. Try one finished job and read the drafts.
Questions answered
I already post sometimes. Why pay for it?
Will the posts sound like me?
What does Mitch cost compared with free?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.