Reply to a positive Google review within a day or two, in two or three sentences, using the customer's first name and one detail about the job. That is all a good reply needs. The 11 examples below are written for tradesmen and are meant to be changed, not pasted as they are.
Google's own help page says to keep replies professional, polite and short, to be specific rather than send a generic thank-you, and not to use replies to push deals. It also says positive reviews and helpful replies can help a business stand out. It does not give weightings, so treat replies as good manners that also help.
The rules in four lines
- Use the first name on the review.
- Mention the actual job.
- Say thank you once, then stop.
- Sign off with your name.
Examples are made-up businesses and customers.
Examples for a short review
For reviews that say "Great job" or just leave stars with no text.
Five stars, no text
One line of praise
Quick and tidy
Examples for a longer review
When the customer has taken time to write. Pick up one thing they said.
Customer praised communication
Customer mentioned a problem you solved
Customer named an apprentice or a colleague
Examples by situation
Emergency call-out
Repeat customer
Recommended by a neighbour
Landlord with several properties
Review with a small criticism but four stars
Tip: Vary them
If every reply in your list is word for word the same, people notice. Change the name, the job and one detail each time. Two minutes of effort is worth it.
What to avoid
- Selling in the reply. Do not push a service or an offer. Google's guidance says to stay conversational rather than promotional.
- Private details. Do not put the customer's address, phone number or what you charged in a public reply.
- Over-the-top replies. "We are absolutely thrilled and honoured" sounds like a call centre. Say what you would say on the doorstep.
- Keyword stuffing. "Thanks for choosing the best emergency plumber in Leeds" reads badly and does not help you. Say the job.
- Ignoring the middling ones. Three and four-star reviews deserve a reply too.
Making it routine
Check for new reviews once or twice a week, reply while the job is fresh in your mind, and move on. If a review is not a good one, use our guide on how to respond to a bad review. If you are still building up reviews in the first place, start with how to get more Google reviews and how to ask for a Google review.
Plan: Drafted for you
On the Local and Complete plans, Mitch drafts a reply to every Google review. You can edit it, and nothing posts until you approve it. See [review requests and replies](/uk/platform/reviews) and [pricing](/uk/pricing).
Sources
Checked 9 October 2026.
- Google Business Profile Help: get reviews and respond to them
- Google Business Profile Help: improve your local ranking
Never leave a review unanswered again
Mitch drafts the reply, you approve it. Try it free for 14 days, no card needed.