How to find your Google review link and share it

Your Google review link is a web address that opens your review form with the stars ready to tap. To find it, sign in to your Business Profile on a computer, open your profile, choose Read reviews, then Get more reviews, and copy the link. If you would rather skip that, our free review link generator gives you the link and a QR code from your Ask for reviews link or Place ID.

That is the 30-second answer. The rest of this guide covers checking it, sending it and fixing the common problems.

What a review link does

Without a direct link, a customer has to search your name on Google, find the right listing, spot the review button and then write. Every step loses somebody. With the link, they tap it and they are on the form.

The link is for Google reviews only. Reviews on Checkatrade, Trustpilot, MyBuilder, Yell and TrustATrader are separate and each has its own process.

If you cannot see the option, you are probably not signed in to the account that owns the profile. A common cause for a one-man firm is that your website designer or an old business partner set it up on their account. Check who the owner is before you do anything else.

Option 2: use the free generator

If you cannot get into the profile, or you just want it done quickly:

1. Open the review link generator.
2. Type your business name or address and pick your listing.
3. Copy the link and download the QR code.

It is free, there is no sign-up and no watermark, and it runs in your browser. The QR code points straight at Google, not through our site.

Test it before you send it

Open the link on your own phone, ideally while signed out of your business account, or in a private tab. Check three things:

• The page shows the right business name and town.
• The star rating form is open.
• You can reach it without extra searching.

This matters more than it sounds. If you run "Dave's Plumbing" and there is another "Dave's Plumbing" two towns over, you want to know before you send a hundred customers there.

How to share it

By text. The best route for most jobs. Keep it to your first name, the job and the link.

By email. Put it in your invoice email or in a follow-up. A short line and the link on its own on a new line, so it is easy to tap.

By WhatsApp. Many tradesmen already message customers there. Google's own help lists WhatsApp, email and printed QR codes among the ways to share a review request. Only message people who have agreed to hear from you that way.

On paper. Print the QR code on invoices, cards and job sheets. For sizes and placement, see Google review QR codes.

On your website. A "Leave us a review" link in the footer or on a thank-you page. Use words like "Leave a Google review" so nobody wonders where it goes.

Texting rules in the UK

A review request by text or email sits near the line between a service message and a marketing one. The ICO says, under PECR, that marketing texts need the person's consent, with a narrow soft opt-in for existing customers who were offered an opt-out. The cautious approach is to ask permission to text, say who you are, and include a way to opt out. See the full section in our pillar guide on getting more Google reviews.

This is general information, not legal advice.

When the link goes wrong

It lands on a different business. Pick your listing again in the generator, or recopy from your own profile. Do not rely on a link someone else sent you.

It shows a "write a review" page that asks for a Google account. Customers need a Google account to review. Google says it can be created with a non-Gmail address. Tell them it takes a minute.

You have two profiles for one business. Duplicate listings split your reviews. Fix that first, then make the link again.

The link stopped working. Listings that are removed or merged can break old links. Re-test any link printed on a batch of stationery before you order the next lot.

What not to do

Do not offer a discount or any reward for a review. Google prohibits it, and so does the contributor policy for anything in exchange for a changed or removed review. Do not ask only your happiest customers either. Send the link to everyone.

Once you have the link, the next question is what to say. That is covered in how to ask for a Google review.

Sources

Checked 9 October 2026.

• Google Business Profile Help: create a link or QR code to request reviews
• Google Business Profile Help: get reviews and respond to them
• Google Maps contributor policy
• ICO: electronic mail marketing under PECR