Landscaping marketing for landscapers

Landscaping is a visual trade. People pin gardens, save patios and screenshot paving. They hire the landscaper whose finished work looks like the picture in their head.

The issue is the calendar. Landscapers are busiest when the weather is perfect and the days are longest, which is exactly when nobody has an hour for Instagram. The photos get taken and then they sit in the camera roll.

A worked job

Lena runs Green Edge Landscapes (illustrative, not a real business) in the Sunshine Coast hinterland. She finishes a courtyard at a house in Buderim: bluestone pavers, a low rendered wall and a bed of native grasses. She photographs the courtyard from the back door and from the side gate.

She sends the job from the ute: "Courtyard rebuild, bluestone pavers, rendered garden wall, native grasses, Buderim, 6 days." The Facebook post and Instagram caption are drafted about a minute later. She trims one sentence and approves.

On Local, the client gets a review text 24 to 72 hours later. Lena sends a second job for the same courtyard in six weeks, once the grasses have filled in.

What a week looks like

Spring week: Monday a Buderim courtyard is handed over, and a post goes out that evening. Wednesday a retaining wall wraps up in Palmwoods and its photos go in. Friday a review from last week's client arrives and the reply is drafted. In winter the same week is quieter: one drainage job, one fence and a planting plan, still enough to keep the page alive until the rush.

What it costs