Google Business Profile
Google Business Profile management for tradies
Every job you send in can become a Google Business Profile post with your best photo and the suburb. Someone checking you out on Maps sees this month's work, not a listing left alone since 2021.
Plenty of tradies claimed their Google listing years ago and haven't opened it since. The newest photo is the logo. The Posts section has nothing in it. Reviews sit without answers.
Now think about the customer. A burst pipe on a Saturday, a search for "plumber near me", three businesses on a map. They open each one. The listing with recent jobs and replied-to reviews looks like a business that will pick up. The other two feel like a gamble.
Why it never gets done
It is one more login, one more thing to type, at the end of a day that already ran long. And what do you write? "Quality service at competitive prices" says nothing. "Replaced a split system compressor in Mooloolaba this morning" tells a local what you do and where.
How Mitch handles it
A post from each job
Mitch picks the strongest photo from the job and writes a short post about the work and the suburb.
One submission, several channels
There is no Google login. The post comes from the same job you sent in for Facebook and Instagram, and everything lands on the content calendar.
Review replies drafted
Mitch drafts a reply to every review, good or bad, so none sit for months. You read it and approve.
What it leaves to you
Posts are one part of a profile. Categories, service areas, opening hours and photos are the rest, and you set those. Mitch keeps the activity going so the listing never looks abandoned. For a full walkthrough, see the Google Business Profile blog.
Plan: On Local and Complete
Google Business Profile posts and AI-drafted review replies start on Local at A$249 a month. Complete is A$579. Social (A$129) covers Facebook and Instagram only. 14 days free on every plan, no card.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Example job
Here is a made-up example. Shaun is a gas fitter in Perth with one ute and an apprentice. He replaces a failed hot water unit at a house in Scarborough, photographs the new unit and the tempering valve, then sends it in with a voice note: "Gas hot water replacement, new tempering valve, old unit taken away."
By the time he has started the ute there are drafts. The Google one is built on the install photo and names Scarborough. Shaun changes "unit" to "continuous flow system", approves it and schedules it for the next morning. When a review lands later in the week, a reply draft is waiting for him to read at smoko.
Next steps
An active profile is easier to trust, and reviews are what make it persuasive, so pair this with review requests. If Facebook has gone quiet too, that is social media.
Get this week's job onto Google
Start the 14-day free trial, send in one job and read the Google post Mitch writes. No card.
Questions answered
Is Google My Business the same as Google Business Profile?
How often will it post?
Does it make things up?
Will it set up or repair my listing?
Do I approve review replies?
Is this the same as my hipages or True Local profile?
Which plans?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.