To make a Google review QR code, paste your Ask for reviews link or Place ID into our free review link and QR code generator, then download the code as a PNG or SVG. Scan it with your phone before you print anything. Put it on the invoice, your business card, a door hanger and the back of the truck, with a short line telling people what it does.
Making the code takes a minute. Placement is the part that takes thought.
Make the code
Your QR code
Put it on the back of your business card, your invoices, the van and the job sheet you leave behind. Customers point their phone camera at it and land on your review form.
PNG for printing at home and for messages. SVG for printers and sign makers, it stays sharp at any size.
How to find your link
Option 1: the "Ask for reviews" link (easiest)
- Sign in to the Google account that manages your Business Profile.
- Search Google for your business name. Your profile tools show at the top of the results.
- Click Ask for reviews (it can also sit under Read reviews or Get more reviews).
- Copy the link Google gives you. It starts with
https://g.page/r/. Paste it above.
Option 2: your Place ID
- Open Google's Place ID Finder.
- Type your business name into the map search and pick your listing.
- Copy the Place ID (it usually starts with
ChIJ) and paste it above.
- Search for your business by name or address in the tool and pick your listing.
- The tool builds your review link and a QR code that opens it.
- Download the code. Use SVG for print jobs and PNG for everything else.
No sign-up, no watermark. It runs in your browser and the code points straight at Google. If you want only the link, see how to find your Google review link.
Test it before you print
A bad code on 500 business cards is an expensive mistake. Run through this first:
- Scan it with your own phone camera. It should open a review box for your business.
- Scan it with a second phone, preferably a different brand.
- Check that the business name at the top is yours and not a similarly named company.
- Print a test copy at the final size on regular paper and scan that too.
Warning: Do not recolor the code to match your brand
Dark code on a light background scans most reliably. A light-colored code or one on a busy photo can fail in poor light. If you want your brand colors, keep strong contrast and test again.
How big should it be
Phone cameras need enough size and contrast to read the code from where the person is standing. These are rules of thumb, so test at the real distance:
Where it goes | Minimum size | Scanned from |
|---|---|---|
Business card, invoice, receipt | 0.8 in (2 cm) wide | Arm's length |
Door hanger, flyer, yard sign | About 1.5 to 2 in (4 to 5 cm) | Arm's length |
Truck door or tailgate | About 12 in (30 cm) wide | Around 10 ft (3 m) |
A handy rule for anything bigger: about 1 cm of code per 10 cm of distance. Leave a blank margin around the code, roughly the width of four small squares, so cameras can find its edges.
Where to put it
On the truck
The tailgate or rear window is the one place where people sit looking at your business for a long time, at red lights and in parking lots. The risk is that nobody should be scanning while driving, so treat it as something a passenger or a pedestrian will see. Put it on the side door or the back, at a height a person standing near the truck can reach with a phone. Add the words "Review us on Google" in large letters.
On the invoice and receipt
This is the best placement. The customer is already looking at the document and thinking about the job. Put the code in the bottom corner with one line: "How did we do? Scan to review us on Google." Add the plain link under it for anyone reading on a phone, since you cannot scan a code you are viewing on the same screen.
On business cards
Print it on the back. Leave the front clean. Hand your card over at the end of the job and say, "The code on the back goes to our Google reviews if you get a minute."
On door hangers and leave-behinds
If you leave a hanger after a service call, the code gives the customer something to do while they are standing at the door. Pair it with a handwritten note when you can.
On a yard sign
For jobs that last several days, a small sign with the code works when neighbors walk past. Check local sign rules first, since some HOAs and cities limit them.
In your shop or office
If customers come to you, a small stand at the counter with a short sentence does the job.
What to write next to the code
A code with no explanation looks like clutter. Give it a reason in one line:
Line for invoices and cards
Line for the truck
Line to say out loud when you hand over the invoice
Avoid any line that offers something in return. "Scan for 10% off" next to a review prompt is an incentive, which Google's review policy does not allow (full policy in the pillar guide).
A QR code is only half the system
Some customers will scan a code. Others will only act on a text or a word from you, so run the code alongside the other asks. The full approach, with scripts and timing, is in how to get more Google reviews, and the exact wording for texts and emails is in how to ask for a Google review.
The other half is what happens when the reviews arrive. Reply to them. Examples are in positive review responses.
Let the text go out on its own
A code on the invoice only helps if the customer sees the invoice. Mitch's review requests go to the customer's phone a day or two after the job, with your link, so the ask does not depend on anyone remembering.
Plan: Review requests and reply drafts are on the Local plan
On Local you enter the finished job with the customer's mobile number and a consent tick, and Mitch sends the request. $189 a month, no contract. See [how it works](/us/platform/reviews) or the [pricing page](/us/pricing).
More guides are in the Google reviews hub.
Get the code, then get the reviews
Make your free QR code now. When you want the ask to happen after every job without you, try Mitch free for two weeks.