Roofers
Roofing marketing that shows the work
Nobody sees your work from the street unless you show them. A photo from the ladder and a line about the job gives you a post and a review request.
Roofing sales hang on trust and visibility. A new roof is one of the biggest bills a homeowner will ever sign. They are going to look you up, read your reviews and try to picture the finished job. What they find online is the only thing standing in for the hours they cannot watch you work.
A clean new Colorbond roof against a blue sky photographs well. It just needs to go from your phone to the page.
Where roofing marketing stalls
The job is out of sight
Customers cannot see the roof from the ground. Without photos they are taking a stranger's word on a five-figure job.
Quoting against the cheapest
Roofing quotes get compared line by line. Reviews and recent jobs are what stop the comparison being only about price.
Lead platforms
hipages, Oneflare and ServiceSeeking send roofing leads, and lead platforms often send the same job to several businesses. Your own reviews and recent jobs give customers something to check.
Long jobs, thin posts
A re-roof takes days. With weather delays and the crew on site, nobody is writing captions.
A worked job
Tom runs Ridgeline Roofing (illustrative, not a real business) in the Illawarra. He finishes a re-roof on a 1970s brick home in Figtree: old terracotta tiles off, new Colorbond sheeting on. He takes a before photo on day one and an after photo from the ladder on the last afternoon.
He sends both in with a line: "Tile to Colorbond re-roof, new sarking and gutters, Figtree, four days." About a minute later the Facebook and Instagram posts are drafted. He approves them while the crew packs the ute.
On Local, the customer gets a review text 24 to 72 hours later, the Google profile gets a post and any review gets a drafted reply.
How Mitch handles it
Before and after, written up
Send the before and the after with a line about the job. Mitch drafts the Facebook post and the Instagram caption about a minute later. You edit and approve. Nothing posts without you.
A review text a day or so on
On Local and Complete, the customer is texted 24 to 72 hours after you submit the job, which gives them a day or so with the finished roof. Mitch drafts a reply for each review.
Plan: On the Local plan
Local (A$249 a month) is where roofers get review texts, Google posts and reply drafts. Social (A$129) is Facebook and Instagram only, and Complete (A$579) adds website SEO.
A site that backs up the quote
On Complete, Mitch makes on-page SEO fixes, runs a WordPress plugin, adds a new blog page every week and tracks local rank. A page on roof restoration in your region is something a customer can read before they ring.
What a week looks like
Monday the crew strips the old tiles at a Figtree job and you take the before shot from the ladder. Wednesday the sheeting is on. Friday you take the after photo and send the job in. Over the weekend the customer gets the review text. After a storm, two quick repair posts go up between callouts. Each week runs the same way: photo, one line, approve.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Roofers who live off the map should look at Local. For the background, read the Google Business Profile guide and our local SEO articles.
Photograph the next roof from the ladder
Send the before and after and see what Mitch drafts. 14 days free, no card, and nothing posts without your OK.
Questions answered
Does Mitch work for roof restoration and re-roofing?
Can I show before and after photos?
Is it safe to put photos of a customer's roof online?
How do I get reviews after a big job?
Can Mitch handle storm damage season?
What does it cost?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.