Electricians
Electrician marketing for sparkies
A tidy switchboard is your best advert, and it ends up behind a cupboard door. Photograph it before you close up and Mitch writes the post.
Electrical work is trust work. The customer is letting you into the walls of their house, and before they do they check you out. A name from a mate leads to a Google search. What they find on that screen decides whether you get the ring.
Switchboard work is invisible by the end of the day. You spend an hour dressing cables and labelling circuits, the owner shuts the cupboard and that is the last anyone sees of it.
What holds sparkies back
The tidy board nobody sees
The best work in the house is behind a door. A photo before you close up turns it into proof for the next customer in the suburb.
Referrals still check you online
Someone gets your number from a neighbour, then searches your name. A thin profile and a quiet Facebook page cost you calls you never knew about.
Paid SEO that is hard to trace
With a retainer it can be hard to tell what changed or which job it brought in.
No time in a roof space
A day in a roof cavity does not end with you writing Instagram captions. Weeks pass and the page stays silent.
A worked job
A homeowner in Mitcham, Melbourne, has a ceramic fuse board that keeps tripping. Priya at Brightline Electrical (illustrative, not a real business) swaps it for a new switchboard with safety switches. Before she shuts the door she takes a photo of the finished board and one of the old one.
She sends the job in from her ute with a line: "Old fuse board replaced with new switchboard and RCDs, Mitcham, finished in a day." About a minute later the Facebook and Instagram drafts are ready. She approves them from the driveway.
On Local, the customer gets a review text 24 to 72 hours later, and the Google Business Profile post goes up as well.
How Mitch handles it
Posts for the jobs people search for
Switchboard upgrades, safety switches, EV chargers, rewires, downlights. Each finished job becomes a Facebook post and an Instagram caption in your voice, about a minute after you send it in. You approve before anything posts.
A review request after each job
On Local and Complete, Mitch texts the customer 24 to 72 hours after you submit the job, which gives them a day or so to live with the work. Replies to the reviews come back as drafts you can edit.
Plan: On the Local plan
Switchboard photos on Facebook and Instagram work from Social (A$129 a month). The review texts, Google posts and reply drafts need Local (A$249). Complete (A$579) adds website SEO.
Your website works for you too
On Complete, Mitch makes on-page SEO fixes, runs a WordPress plugin, adds a new blog page every week and tracks your local rank. A rewire in Bayswater becomes a page someone in Bayswater can find.
What a week looks like
Monday is the Mitcham switchboard. Tuesday is a run of downlights in Box Hill, one photo, one line. Wednesday an EV charger goes in on a driveway in Blackburn and that makes a good post. Thursday a customer leaves a review and the draft reply is waiting. Friday the page has the week's jobs on it, and the approving took a few taps each.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Most sparkies who want to be found on the map start on Local. Read more on local SEO for tradies or look at the Google Business Profile feature.
Photograph the next board before you close it up
One photo of the board, one line of what you did. 14 days free, no card, nothing goes out unapproved.
Questions answered
Will the posts sound like a sparky wrote them?
Can I mention my electrical licence in the posts?
Most of my work is referrals. Do I need this?
Can Mitch post solar or EV charger jobs?
Do customers have to agree to a review text?
What does it cost?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.