Builders
Builder marketing for home builders and renovators
Builds run for months and the marketing stops on day one. Send Mitch a progress photo from site and the posts, reviews and Google updates keep moving.
Builders sell the biggest jobs in the book. A client is about to hand over six figures and weeks of their life, so they take their time and ask around. They look at your Google profile, your website and anything you have posted.
A small builder can lose that research phase to a bigger name with more photos and reviews online, even when the finished work is comparable. Your own finished builds belong on the page too.
What slows builders down
Long jobs, long gaps
A build runs for months. You stop posting during the job because nothing is finished, then the finished job gets one burst of attention and silence again.
Referrals do the checking
An architect or a past client sends someone your way. That person looks you up before ringing, and thin reviews give them a reason to hesitate.
Marketing sits on the site office desk
There is paperwork, trades to schedule and clients to answer. Marketing falls to the bottom of a very long list.
Lead platforms rarely fit big jobs
Platforms like hipages can send renovation leads. Lead platforms often send the same job to several businesses, so you may be quoting against others for the same extension.
A worked job
Ben runs Hartley Building Co (illustrative, not a real business) in Geelong. He is partway through a double-storey rear extension on a Newtown home. At lock-up he takes a photo of the framed upper floor and the roof on.
He sends it in: "Rear extension lock-up reached, new kitchen and living downstairs, main bedroom up, Newtown, on schedule." Mitch drafts the Facebook and Instagram posts about a minute later. He approves them in the site shed.
At handover, he sends the finished photos. On Local, the owners get a review text 24 to 72 hours later.
How Mitch handles it
Milestone posts without extra work
Slab, frame, lock-up, handover. Each is one photo and one line. Mitch drafts the Facebook post and Instagram caption about a minute later, and you approve before anything goes out.
A review ask at handover
On Local and Complete, the review text goes to the client 24 to 72 hours after you submit the job, which gives them a day or so in the finished build. Mitch drafts a reply for each review.
Plan: On the Local plan
A handover review text, Google Business Profile posts and reply drafts all sit on Local (A$249 a month). Social (A$129) is Facebook and Instagram milestone posts only. Complete (A$579) adds the website.
A site that carries the weight
On Complete, Mitch makes on-page SEO fixes, runs a WordPress plugin, adds a new blog page every week and tracks your local rank. Finished builds become pages that explain what you do and where.
What a week looks like
Monday you walk the Newtown extension and take a progress photo at lock-up. Wednesday you send it in with a line and approve the draft. Thursday the client you handed over to on Tuesday gets the review text. Friday an architect looks you up and finds regular posts from site.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Builders who rely on their reputation should begin on Local. See the Google Business Profile feature and the website SEO feature.
Post the next milestone from site
Send in the next milestone and see the draft. 14 days free, no card, and you approve everything first.
Questions answered
Builds take months. How does that fit?
Can I mention my builder's licence in posts?
Do clients mind being posted about?
Most of my work comes from architects and referrals. Why bother?
Can Mitch help my website for high-value builds?
What does it cost?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.