How to find your Google review link and share it

Your Google review link is a web address that opens the "write a review" box for your business. Send it to a customer and they are one tap away from reviewing you, with no searching for your listing and no scrolling to find the button. You can get it from your Business Profile in about a minute, or build it with the free review link generator.

This is the first step of the system in How to get more Google reviews. Everything after it depends on having a link that works.

Option 1: Get it from your Business Profile

This is the official route and the one to try first.

Google's own help page says you can ask customers to visit a link or scan a QR code to leave a review, and that they must be signed into a Google account to post. Layouts change, so if the steps above do not match your screen, search the Google Business Profile Help for "create a review link".

If you manage more than one business, check you are in the right profile before you copy anything. A common mistake is a link for the wrong location.

Option 2: Use the free generator

If you cannot find the button, or you would rather not go looking, the review link and QR code generator builds a link for your business and a printable QR code. It runs in your browser, there is no sign-up and no watermark, and the QR code points straight at Google, not through our site.

That last point matters. Some paid QR code services route every scan through their own server, which means the code stops working when your subscription stops. A code that points directly at Google keeps working for as long as your listing does.

Option 3: Build it from your Place ID

If you are comfortable with a bit of fiddling, Google's developer documentation includes a Place ID finder and shows a review link pattern built from the Place ID. Search for your business there, copy the Place ID, and add it to this pattern:

Replace YOUR_PLACE_ID with the ID you found. Open the result on your phone to confirm it lands on the review box for your business. This is a developer feature, not part of the Business Profile help, so it could change. The Business Profile link or the generator is the safer first choice.

Test the link before you send it

Do this once, and again every few months:

1. Open the link on your phone while signed out of Google, or in a private tab.
2. Check the business name and suburb at the top of the review form. It should say your business.
3. Sign in with a different Google account if you have one, and check the star rating box appears.
4. Do not post a test review. Close it.

If the wrong business turns up, rebuild the link from your profile, not from a Maps search.

How to share it

A link only gets used if it is in front of people at the right moment. These are the places that work for tradies.

By text

Texts suit this job, because the customer is already holding their phone. Put the link last in the message, after a thank you.

The ACMA says commercial messages under the Spam Act need the recipient's consent, a clear sender and a working unsubscribe. Whether a review request counts as commercial is a grey area, so get consent anyway: take the customer's mobile number and their OK to text them at booking, say who you are at the start, and add "Reply STOP to opt out". This is general information, not legal advice. The full version is in How to get more Google reviews.

On the invoice or quote

Add the link or QR code as a line at the bottom: "How did we do? A Google review helps us a lot." Customers who pay on their phone can tap it straight away. If your invoicing tool lets you save a footer, set it once and forget it.

By email

Lower response than a text, but fine as a backup. Keep the link on its own line so it is easy to tap, and don't bury it in a signature. How to ask for a Google review has email templates.

As a QR code

For anywhere a link cannot go: business cards, quote folders, fridge magnets, a sticker on the switchboard cover. Print guidance is in Google review QR codes.

On your website and socials

A "Leave us a review" button on your website footer, and the link in your Facebook page's about section, catch the people who find you later. On Facebook, you can pin a post asking for Google reviews with the link in it.

Common problems

• The link opens the Maps listing, not the review box. You copied the listing's share link. Go back and use the review request link.
• The customer says they cannot post. They may not be signed in, or they are on a work profile that blocks it. Ask them to open it in a normal browser tab.
• The review does not appear. Google says reviews are checked against its policies and can take a few days to appear. See why isn't my Google review showing up.
• You have two listings. Duplicate profiles split your reviews. Fix that first, or you will keep sending customers to the wrong one.

Doing it automatically

Copying the link into a text after every job works until a busy week. On the Local and Complete plans, Mitch texts the review link for you 24 to 72 hours after you submit the finished job, with the customer's mobile number and a consent tick, and drafts a reply when the review comes in.

Sources

• Google Business Profile Help: Get more reviews
• Google Business Profile Help: Create a link or QR code to request reviews
• Google Business Profile Help: Missing or delayed reviews
• Google Maps Platform: Place IDs
• ACMA: Avoid sending spam (Spam Act 2003)