Cornerstone guide

More reviews, less awkward.

Reviews are the biggest lever on the Google map pack, and the one most trades leave untouched. Here is how to fix that for good.

If you do good work, the reviews are sitting there waiting. The only thing standing between you and them is the ask, at the right moment, every time.

This is the cornerstone guide. The short posts under it go deeper on specific situations: review templates, handling a bad one, and timing.

Why reviews decide the call

When someone searches for your trade near them, Google shows a map pack of three. Recent review count and rating are two of the biggest reasons one shop sits there and another does not.

Reviews are also the last thing a customer reads before they dial. Fresh, plentiful, well-answered reviews close the deal before the phone rings.

When to ask

The sweet spot is 24 to 72 hours after the job. The work is done, the relief has set in, and the customer is still thinking about you.

Ask face to face and you put them on the spot. Ask a week later and they have moved on. A short text at the right moment beats both.

How to make it automatic

The reason reviews do not happen is not the customer. It is you being busy. The fix is to take yourself out of the loop.

Mitch fires a one-tap review text and email after every job you submit, so the ask never depends on you remembering. See how the reviews pillar works.

See how Mitch handles this end to end on the reviews pillar, or check pricing.

In this category

Reviews posts

Posts in this category land as we publish them. The guide above covers the fundamentals in the meantime.

Reviews questions

How many reviews do I actually need?
Enough to keep a steady, recent flow. A handful of fresh reviews every month beats a big pile that all landed two years ago.
Is it against Google's rules to ask?
Asking every customer is fine and encouraged. Offering payment or incentives for reviews is not. Mitch only ever asks.

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