Plumbers
Plumber marketing that runs from the ute
Someone with a burst pipe will pick from the map. Snap the finished job and Mitch writes the post, asks for the Google review and drafts the reply.
Plumbing work is grudge buying. Nobody browses for a plumber for fun. The hot water dies or the ceiling starts dripping, and they search "plumber near me" on their phone. The map pack shows a handful of businesses first.
What helps a plumber show up there is boring: recent reviews and a Google profile that looks alive. That is also what is hardest to keep up when you are under a house all day.
Where plumbers lose the job
The review never gets asked for
You fix the leak, the customer is relieved and you are off to the next callout. Nobody texts for a review, so a job that should have won you the next one leaves nothing behind.
The map goes to whoever looks busy
Someone with water through the ceiling picks from what Google shows first. Recent reviews and fresh posts give your profile more to go on than a quiet page.
Quiet Facebook page
The page last posted before winter. A customer checking you out after a referral wonders whether you are still trading.
Leads shared with others
hipages and ServiceSeeking suit some plumbers. Lead platforms often send the same job to several businesses.
A worked job
Say it is a Tuesday in Penrith. Dave runs Tallow Creek Plumbing (illustrative, not a real business) with one apprentice. A 12-year-old gas hot water unit has failed at a house in Glenmore Park. He swaps it for a new continuous flow unit and takes two photos: the old unit on the tray and the new one on the wall.
From the ute he dictates one line: "Replaced failed hot water unit, new continuous flow, same-day, Glenmore Park." About a minute later the Facebook post, the Instagram caption and, on Local, the Google post are sitting in his phone. He fixes one word, approves, and drives to the next job.
Two days later the customer gets a review text. If they leave a review, Mitch drafts a reply for Dave to approve.
How Mitch handles it
Posts from a photo and a line
Facebook and Instagram posts are written about a minute after you send the job in. Dictate the note if your hands are wet. Nothing posts until you approve it.
A review text a day or so later
Mitch sends the review request 24 to 72 hours after you submit the job, which gives the customer a day or so with the new unit. It needs the customer's mobile number and a consent tick.
Plan: On the Local plan
The Google post, the review text and the drafted replies are on Local, A$249 a month. Social at A$129 covers Facebook and Instagram, and Complete at A$579 adds the website tools.
Your website, if you have one
On Complete, Mitch makes on-page SEO fixes, a WordPress plugin and a new blog page every week, and tracks your local rank so you can see how you sit for plumbing searches in your suburbs.
What a week looks like
Monday is a hot water swap in Glenmore Park, sent in from the ute. Tuesday a blocked drain and a tap replacement go in as two quick jobs. Wednesday a customer leaves a review and a draft reply is waiting for approval. Thursday a weekend callout turns into a post that says you answer at night. By Friday the page has four fresh posts and you wrote none of them from scratch.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Plumbers who get most of their work off the map should start on Local. Read how Google reviews turn into calls, or see how the review request feature works.
Send Mitch your next finished job
Try it on your next finished job. No card for the 14-day trial, and every post waits for your approval.
Questions answered
I'm a one-man plumber. Is this overkill?
Can the posts mention my licence number?
I get most of my work from hipages. Is Getmitch still worth it?
Will Mitch post photos of customers' homes?
Can Mitch help with after-hours and emergency jobs?
What does it cost to try?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.