Painters
Painter marketing for painting businesses
Paint looks good for about a day in photos, then the furniture goes back. Take the shot on handover day and let Mitch turn it into the post.
Painters have a quiet marketing problem. The work is hard to judge before it is done and easy to forget after. The difference between painters is in the prep, the cut-in lines and how the place looks a year later. None of that shows in a quote.
What does come through is a customer's own words on Google, and a run of photos from jobs a few suburbs away.
Where painters lose out
The prep is invisible
Hours of sanding, filling and masking disappear under two coats. Customers only see the colour, so photos and notes about the prep matter.
Quotes get compared on price alone
A painting quote often looks like a number and a paint brand. Reviews are the thing that moves the comparison off price.
Handover day is hectic
The furniture goes back, the owner wants to chat and you are cleaning brushes. The good photo window is short.
Word of mouth has a ceiling
Referrals bring steady work, but they dry up in a suburb you stop working in. A visible page keeps you in front of people who have not met you.
A worked job
Jess runs Clean Lines Painting (illustrative, not a real business) in Brisbane's inner north. She finishes a whole-house interior in Paddington: ceilings, walls, trims and doors. She photographs the living room and the hallway in natural light before the owners move the furniture back.
She sends the job with one line: "Full interior repaint, Natural White walls, Vivid White trims, two coats, plastering repairs first, Paddington." Mitch has the Facebook and Instagram drafts about a minute later. She approves them on the drive home.
On Local, the customer gets a review text 24 to 72 hours after handover.
How Mitch handles it
Posts that mention the prep
Put the prep in your note and it ends up in the post. Mitch drafts the Facebook post and Instagram caption about a minute after you send the job in. Nothing posts until you approve.
Reviews from finished houses
On Local and Complete, the review text goes out 24 to 72 hours after you submit the job, once the owners have lived with the result for a day or so. Mitch drafts replies to each review for you to approve.
Plan: On the Local plan
Review texts, Google profile posts and drafted replies start on Local (A$249 a month). A solo painter can stay on Social (A$129) for Facebook and Instagram. Complete (A$579) adds the website.
A website that explains the process
On Complete, Mitch makes on-page SEO fixes, runs a WordPress plugin, adds a new blog page every week and tracks your local rank. A page on exterior painting in your area answers questions customers search for.
What a week looks like
Monday you start a Paddington exterior and take a before shot of the peeling weatherboards. Thursday you finish the prep and send a mid-job photo. Friday the second coat goes on and the handover photo is taken in the afternoon light. The weekend sees a review text land with the owners. Smaller jobs, like a single room in Ashgrove, drop in as quick one-line posts.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
For a solo painter, Social alone covers the basics. Local is where reviews and Google posts begin. See how review requests work or read more on getting more Google reviews.
Take the photo on handover day
Send the handover photos and a line about the prep. Free for 14 days with no card, and you approve every post.
Questions answered
Do before and after posts work for painting?
Can Mitch mention the paint brand and colour?
My jobs take weeks. When do I send the job in?
Can I ask for reviews on small jobs like a single room?
Is Getmitch good for painters who quote through hipages?
What does it cost?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.