Air conditioning
Air conditioning marketing for installers and techs
When the first 38-degree day hits, every phone in town rings at once. Be the business that already has the photos, the reviews and the profile.
Air con is seasonal. A heatwave can book out the diary. The week it hits 40 degrees in Western Sydney or Adelaide, people start searching "air conditioning installer near me".
In that week, reviews and recent jobs on an active profile help. You cannot build them during the rush because you are flat out on the roof.
The seasonal squeeze
Everyone is busy at the same time
In January there is no time for posts. In winter, when there is, nobody is thinking about air con and the page goes quiet.
Quotes lost to the next name
Customers often compare a few quotes for a split system. Recent reviews and photos of finished installs can tip it.
Good installs hidden on a wall
A neat pipe run and a clean wall mount look great in a photo. Almost nobody sees it after you leave.
The quiet install gets no mention
A cool, quiet install in a spare room rarely prompts a review without a nudge.
A worked job
Marcus runs Coolbreeze Climate (illustrative, not a real business) out of Campbelltown. In late October he installs a 7.1kW split system in a Leumeah lounge room. He takes a photo of the indoor unit on the wall and one of the outdoor unit on its bracket, then sends the job: "Daikin 7.1kW split, lounge, tidy pipe run, Leumeah."
The posts are drafted about a minute later. He approves them before the next job. On Local the customer gets a review text 24 to 72 hours later, and that review can be on his profile before the first big heat.
He repeats it through spring. By December the page has weeks of finished installs behind it.
How Mitch handles it
Post every install, not just the pretty ones
A photo and a line per job becomes a Facebook post and an Instagram caption. Dictate it from the ute and approve before it posts. Nothing goes out without you.
A review text a day or so after the install
On Local and Complete, the review text goes out 24 to 72 hours after you submit the job, which gives the customer a day or so to live with the install. Mitch drafts a reply for each review that comes in.
Plan: On the Local plan
Air con installers get review texts, Google Business Profile posts and drafted review replies from Local, A$249 a month. Social at A$129 stops at Facebook and Instagram. Complete, A$579, adds the website work.
Pages for what people search
On Complete, a new blog page every week, on-page SEO fixes and a WordPress plugin help your site speak to searches like "split system installation" in your suburbs, with local rank tracking to show where you sit.
What a week looks like
In spring the schedule is gentle: two or three installs a week, each one photographed and sent in. Review texts go out 24 to 72 hours after each job. Through December and January the page keeps posting as long as you keep sending jobs, even if it is one line from the roof between callouts. In winter, with servicing and a few early installs, the page still moves, so it is not starting from cold when the next heatwave arrives.
What it costs
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
If you want your reviews in place before summer, start on Local in spring. There is more on how Google reviews work and the review request feature.
Get the reviews in before the heatwave
Start in spring and have installs and reviews on the page before the first hot week. 14 days free, no card.
Questions answered
When should I start posting before summer?
Can the posts mention my ARC licence?
Does Mitch write about specific brands?
I do installs and servicing. Does Mitch handle both?
Can I ask for reviews on service work?
What does it cost?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.