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Mitch vs doing your own marketing
DIY marketing is free until you count the evenings. Here is the trade-off between doing it yourself and handing the weekly work to Mitch.
It starts well. You post the first bathroom reno, ask the customer for a review at the door, and it all costs nothing. Then it is February, the weather turns, and you are doing 12-hour days. The page shows a post from November.
The honest case for DIY
If you enjoy it, have a quiet patch each week and keep going when the diary fills, doing it yourself is hard to beat on price. You write in your own voice, you decide what to show, and you pay no one.
The weak point is not skill. It is the week you cannot spare an hour. Marketing is the first thing dropped and the last thing missed, until the phone goes quiet.
What goes first
Picture a run of long days. In this order, these usually slip:
- The post. The photo stays in the camera roll.
- The review ask. You meant to say it at handover, then the next customer rang.
- The reply. A kind review sits unanswered for a fortnight.
- The Google profile. Hours still show last year's Christmas break.
Mitch moves the start of the first three to the moment the job ends: you send in a photo and a line, and the post is drafted, the review request goes out (Local and Complete) and the reply is drafted when a review arrives. Keeping your hours up to date stays with you, because Mitch does not edit them.
Side by side
| Compared | Mitch | Doing it yourself |
|---|---|---|
| Price | A$129 (Social), A$249 (Local) or A$579 (Complete) a month | Nothing in cash. Paid in evenings. |
| Who does it | Mitch drafts, you read and approve | You write every caption, reply and post |
| Ownership | Your profiles, your reviews, your approved posts | The same, plus the habit, which fades when you are busy |
| Commitment | 14-day trial, no card, then monthly. Cancel any time. | None |
| Coverage | Facebook and Instagram on every plan. Local adds Google posts, review requests and reply drafts. Complete adds website fixes, weekly blog page and rank tracking. | Whatever you remember to do |
The review ask is where the Spam Act bites
Done by hand, a review request is still a commercial text, so consent applies. Get a yes from the customer while you are on site (a tick on the quote works), write down when, and include your business name and ABN. Honour any opt-out within 5 working days. Texting people because they paid you last week is not covered by inferred consent. See ACMA's guidance on avoiding spam. This is general information, not legal advice.
Mitch only sends a request when it has the mobile number and your consent tick.
When DIY is the better call
- You do a handful of jobs a month and posting takes five minutes.
- You like it, and it is not costing you your weekends.
- You have a routine that has survived a busy season already.
- Cash is tight and a tool would not pay for itself yet.
If that is you, the free review link generator is worth a minute. It makes your Google link and a QR code with no sign-up.
What you would be buying
The photo still has to come from you, and the approval too. What Mitch takes off you is the writing, remembering and chasing: tasks that happen at 9pm or not at all. Review requests start on Local at A$249. The website work starts on Complete at A$579. See pricing.
Find out how much you can stop doing
14 days free, no card. Send in tomorrow's job and read the drafts.
Sources
Checked 9 October 2026.
Questions answered
I already post sometimes. Why pay for it?
Will the posts sound like me?
What does Mitch cost compared with free?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.