getmitch vs doing it yourself.
DIY marketing is free until you count the evenings. Here is the honest trade-off between doing it yourself and letting Mitch run it.
Plenty of trades start by doing their own marketing. It can work if you have the time and the discipline to do it every single week.
The reality for most shops is that marketing is the first thing that drops when work gets busy, which is exactly when you can least afford to go quiet.
| getmitch | Doing it yourself | |
|---|---|---|
| Your time per week | ✓ Minutes submitting jobs | Hours, usually evenings |
| Consistency | ✓ Every week, automatic | Drops when you get busy |
| Reviews requested | ✓ After every job | When you remember |
| Local SEO fixes | ✓ Shipped for you | Hard to know what to fix |
| Cost | ✓ Flat monthly plan | Free, but costs your time |
| Skill needed | ✓ None | SEO, copy, design, ads |
Where DIY can work
If you genuinely have a few hours every week and you enjoy it, you can run your own reviews, posts, and profile. Some owners do it well.
The trap is the busy season. The weeks you are slammed are the weeks the marketing stops, and a quiet profile costs you the next run of work.
What you are really paying for
Mitch is not selling you a skill you could learn. It is buying back the evenings and removing the single point of failure: you remembering to do it.
You still take the photo at the truck. Mitch does the part you would otherwise do at 9pm, or not at all.