Plumbers
Marketing for plumbers
You pull a family out of a flooded kitchen at 11pm. You should not also be writing the Facebook caption. Send Mitch one photo and a line about the job, and the post is ready before you are back at the truck.
Plumbing is the trade where the customer is least likely to shop around and most likely to check you out first. A burst pipe does not leave time for three quotes. A repipe or a water heater swap does, and in both cases the homeowner opens your Google profile before they open their wallet.
What gets in the way for plumbers
The review that never gets asked for
You stop the leak, the customer is relieved, and you are on the next call before they finish saying thanks. A day later they have moved on and so has the review.
Emergencies go to the map
Someone searches "plumber near me" at 6:40am with water on the floor. They call one of the top three, and those three have recent reviews and a profile that looks busy.
The agency report nobody opened
A monthly PDF and a stock photo of a faucet. None of it showed a job you actually did.
The page that went quiet in March
You are under a sink all day. A customer checking you out sees no posts since spring and wonders whether you still take calls.
A water heater swap in Mesa
Say it is Dale's Plumbing, a two-truck outfit in Mesa, Arizona (a made-up business, to show the flow). On a Tuesday Dale's lead tech swaps a 12-year-old tank water heater that was leaking at the base. He takes two photos in the garage: the rusted old tank on the dolly and the new unit with the fresh expansion tank and shutoff valves.
He opens the crew app, attaches both photos, and says into the phone: "Replaced a leaking 50-gallon tank, new expansion tank, new flex lines, same-day job in Mesa." That takes under a minute.
About a minute later there is a Facebook post, an Instagram post and, on Local, a Google Business Profile post waiting for the owner's approval. They say what was done and where, in plain language, and use the photos. Dale reads them on his phone that night, fixes one line, and approves.
Two days later the homeowner gets a text with a link to leave a Google review. When the review lands, Mitch drafts a reply that mentions the water heater, and Dale approves that too. One finished job produced a post, a review request and a reply.
What Mitch does for you
Turns the job into posts
Photos plus a line (typed or dictated) become Facebook and Instagram posts, written about a minute after you send the job. You approve before anything goes live.
Keeps a content calendar full
Water heater swaps, drain repairs and fixture installs all make posts. Small jobs keep the page active between the big ones.
Plan: Emergency customers and the Local plan
Local ($189 a month) is where plumbers get the review text after each job and a drafted reply to every review, plus Google Business Profile posts. Add the customer's mobile number and tick the consent box on the job. See [how review requests work](/us/platform/reviews).
Plan: Ranking for "water heater repair"
Complete ($449 a month) puts a new blog page on your site every week, fixes on-page SEO through the WordPress plugin and tracks your local rank. See our [local SEO guides](/us/blog/local-seo).
What to photograph
The old part next to the new part, a clean manifold, a tidy PEX run, a water heater with the pan and drain line done right. Skip the shot of the open wall full of mud. Take it from one step back so the customer's home still looks like a home.
For more on getting reviews from emergency customers, read the reviews guides.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Send one plumbing job and see the draft
Photograph the next water heater or leak repair you finish. The first 14 days are free and there is no card to enter.
Questions answered
I work alone. Is this overkill for a one-truck plumbing company?
Can a post mention my license number or that I am insured?
Most of my calls are emergencies. Will reviews help with that?
Can I use the same job for a water heater swap and a repipe?
Do I need to hide the customer's address or name?
What does it cost to try?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.