Painters

Marketing for painters

Painting is the one trade where the before and after tells the whole story. Take both before you pack the brushes, and Mitch writes the post while you load the truck.

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Painting is the easiest trade to compare and the hardest to tell apart. Every homeowner gets three quotes, the prep and paint list look similar on paper, and the price differences are small. What breaks the tie is who looks more reliable online, and that comes down to recent work and recent reviews.

Where painters lose the tie-breaker

Three quotes, one job

When prices are close, homeowners pick the painter whose profile shows recent work and recent reviews. A page with nothing new loses to a page with last week's job on it.

Great before and afters, never posted

You turned a dark, tired hallway around in two days. The photos are still in the camera roll.

The review ask goes out three weeks late

The customer loved it on the day. By the time you remember to ask, they have moved on and the lovely room is just their room.

An exterior repaint in Naperville

Imagine Maria's Painting, a two-crew company in Naperville, Illinois (a made-up business for the example). They repaint the exterior of a 1990s two-story colonial: scrape, prime, caulk, two coats, and a new door color.

The crew lead takes a before shot from the street on day one, with peeling trim and faded siding, and an after shot from the same spot on day five. He adds: "Full exterior repaint, scraped and primed trim, new door color, Naperville, five days."

The posts arrive about a minute later. Facebook gets the longer write-up and Instagram gets the before and after. The owner approves them that night, so the neighbors who watched the scaffold go up see the finish the same week.

On Local, the customer gets a review text two days later, after the crew has cleaned up the drop cloths and touched up the garage trim. Mitch drafts a reply that mentions the exterior and the door color.

What Mitch does for you

Before and after, written up

Send both photos and a line. Mitch drafts Facebook and Instagram posts built around the change, about a minute after you submit. You approve first.

Mitch drafts for a finished painting job

Every job counts, even touch-ups

A single accent wall or a cabinet respray still makes a post. A calendar full of small jobs looks busier than a page that only shows the big ones.

A scheduled painting post in the calendar

Plan: Beating the other two quotes

Local ($189 a month) texts the customer 24 to 72 hours after the job, while the room still looks new, and drafts a reply to each review. It also posts to your Google profile. The text needs their mobile number and a consent tick. [How review requests work](/us/platform/reviews).

Plan: Found for "exterior painting"

Complete ($449 a month) adds a WordPress plugin with on-page SEO fixes, a blog page every week and local rank tracking. [Local SEO guides](/us/blog/local-seo).

Interior, exterior and the calendar

Painting follows the weather more than most indoor trades think. Exterior work runs from late spring to early fall in most of the country, with a rush when the temperature settles. Interior work fills the winter and picks up before the holidays, when people want a room finished before guests arrive. Commercial and property turnover work runs year-round.

The customer behavior differs too. Exterior customers care about prep. Cheap quotes skip scraping and priming, and they know it. A post that mentions the prep tells them you do it. Interior customers care about mess, cut lines and how long the house is disrupted, so a clean before and after matters more than a long caption.

Photo tips: a straight, well-lit shot of a room from the same corner both times, crisp trim lines at the ceiling, a front elevation from the street, a cabinet door at an angle that shows the finish. Skip photos with family pictures and personal items in view.

See also the reviews guides for how to ask after jobs where the customer is still living in the house.

Currency:

Social

Facebook and Instagram, written for you.

$99/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Take both photos before the brushes go in the bucket

Pick the repaint you finish this week. Send the before and after and read the post. The trial is free for 14 days.

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14 days free. No card. Cancel any time.

Questions answered

My photos are phone snaps. Is that enough?

Yes. A straight shot of the room in daylight, before and after, is enough for Mitch to write the post. Open the blinds, stand in the doorway and keep the same angle both times.

There are dozens of painters near me. How does this help?

Homeowners compare three profiles and pick the one that looks active. On Local, each job sends a review text and Mitch drafts replies, so yours keeps moving while others sit still.

I do cabinet refinishing and drywall repair too. Is that covered?

It writes about whatever you send. A line in the note about the spray finish or the patched ceiling is what the post covers.

Can I post jobs for property managers without naming them?

Yes. Leave the client name and building out of the note. Mitch writes about the work, such as a 12-unit turnover repaint, without naming the owner.

Does the post mention paint brands?

Only if you put the brand in the note. Some painters like naming the product line, others leave it out. It is your choice every time.

Can I try it before paying?

Yes. 14 days free with no card. After that you pick a plan and can cancel any time.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

Start free trial

14 days free. No card. Cancel any time.