HVAC

Marketing for HVAC companies

First heat wave, first cold snap, and a long quiet stretch in between. Mitch keeps posting from the installs and tune-ups you do all year, so the slow months are not silent online.

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HVAC has the widest swing between busy and slow of any home service trade. When it is 98 degrees and the compressor quits, you turn away work. In October, with mild weather, the phones go quiet and you wonder where the leads went. Marketing that only starts when things slow down starts late.

What goes wrong in HVAC marketing

Flat out, then dead

The phones go wild when the weather turns, then stop. Posts and reviews built during the rush keep working in the dead stretch. Posts started in the dead stretch land after the rush is over.

The system install nobody reviews

A full system replacement is a big decision and a grateful customer. It is one of the easiest reviews to earn, and it almost never gets asked for.

The heat wave week

When the AC dies at 4pm on a Friday, people call whoever sits near the top of the map with recent reviews. One week of that can carry a slow month.

A heat pump swap in Asheville

Imagine Marcus's Heating and Cooling, a six-person HVAC shop in Asheville, North Carolina (a made-up business to illustrate the flow). In late September a tech replaces a 20-year-old gas furnace and failing condenser with a dual-fuel heat pump system for a couple who wanted lower winter bills.

He takes a photo of the old furnace pulled out and one of the new air handler and line set, neat and strapped. In the app he says: "Replaced a 20-year-old furnace and AC with a dual-fuel heat pump, new line set, new thermostat, Asheville, two-day install."

The drafts for Facebook and Instagram arrive about a minute later. On Local, there is a Google Business Profile post as well. The owner approves them that evening.

Three days later the homeowners get a review text. Their review mentions the install crew and the town. The reply is drafted by Mitch, edited by the owner and posted. The post, the review and the reply together put recent, local evidence on a profile that would otherwise show last winter's activity.

What Mitch does for you

Small jobs keep the page alive

Tune-ups, filter changes, thermostat swaps and mini-split installs all make posts. In the shoulder seasons that steady trickle matters more than the occasional big install.

Mitch drafts posts from an HVAC service job

Techs submit from the truck

Each tech sends photos and a line from the crew app, typed or dictated. Mitch drafts the posts, you approve them, and everything sits in one calendar.

Submitting a finished HVAC job from the crew app

Plan: Reviews after an install need Local

Local ($189 a month) sends the review text 24 to 72 hours after the job, drafts a reply to every review and adds Google Business Profile posts. Texts need the customer's mobile number and a consent tick. See [review requests](/us/platform/reviews).

Plan: Website pages need Complete

Complete ($449 a month) adds the WordPress plugin, on-page SEO fixes, a weekly blog page and local rank tracking, so a page about heat pump installs can sit on your own site. [Local SEO guides](/us/blog/local-seo).

A year in HVAC

HVAC is the trade where emergency work and planned work separate cleanly by season. Summer is emergency repairs and rushed replacements. Spring and fall are tune-ups, maintenance plans and the quiet installs people schedule when the weather is mild. Winter brings no-heat calls and furnace swaps.

The planned work is where reviews do the most. A homeowner comparing three install quotes will read the reviews on all three profiles, and the one with recent installs described in detail wins ties. The emergency work is where recency matters. A profile with a review from last week looks open for business.

Worth a photo: the new outdoor unit on a level pad, a clean line set and disconnect, a tidy mechanical room, the old unit beside the new one. Take before photos before demolition so the comparison tells the story, and keep customer faces and house numbers out of frame.

More on getting reviews after high-ticket jobs is in the reviews guides.

Currency:

Social

Facebook and Instagram, written for you.

$99/mo

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Job board + photo submission from your phone
Posts to Facebook and Instagram (posts, stories, reels)
Content calendar
Custom branded app for the crew
3 user seats

Start before the next heat wave

Send this week's tune-up and read the draft. The trial is 14 days and needs no card.

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14 days free. No card. Cancel any time.

Questions answered

This trade is so seasonal. Does that change how I should use Mitch?

It is the reason to keep sending small jobs. A tune-up in April still becomes a post, so your profile has recent activity when the first 95-degree week hits and everyone searches at once.

We do residential and light commercial. Does that work?

Mitch writes from what you send. A rooftop unit on a strip-mall dental office and a heat pump in a split-level both come out as posts about that job. Leave client names out of the note when you need to.

Can my techs send jobs from their own phones?

Yes. Each person gets the crew app. Service techs and installers each send their own.

Do we have to post prices or financing offers?

No. Mitch writes from the job note. If you want to mention a seasonal tune-up special, put it in the note and check the draft.

Can posts mention my certifications?

If you hold one, add it to the job note and Mitch can mention it. Mitch does not verify licenses, certifications or claims, so check the wording before you approve.

When does the review request go out after a big install?

On Local, the customer gets a text 24 to 72 hours after the job, by which time the new system has been running for a day or two. It needs their mobile number and a consent tick.

Try it on your next job.

Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.

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14 days free. No card. Cancel any time.