Marketing for garage door companies

Garage door work splits into two buyers who behave nothing alike. One has a door stuck halfway open and a car trapped inside, and wants someone out today. The other is replacing a tired door as part of a curb appeal project, and takes weeks and three quotes. Both of them check your Google profile before they call.

A new door and a spring call in Boise

Picture Kev's Garage Doors, a four-truck company in Boise, Idaho (a made-up business for the example). On Wednesday the morning crew installs a new insulated steel carriage-style door on a 1998 house, replacing a dented, builder-grade panel door. The tech photographs the street view before and after, and adds: "New 16x7 insulated steel carriage-house door, new opener, replaced the old panel door, Boise, half-day job."

The drafts come back about a minute later. The Facebook post is written for the neighborhood, and the Instagram post leans on the before and after. The owner approves them at lunch.

That afternoon a second tech gets a call from a driver with a car trapped inside a door that will not open. Broken torsion spring. He replaces both springs, balances the door and takes a photo of the finished set. His note: "Replaced both torsion springs, same-day call, Boise."

On Local, both customers get a review text two days later. One review is about a new door. The other is about someone who came out quickly. Both land on a Google profile that is otherwise a mix of old reviews.

Emergency calls and curb appeal projects

Repairs are a call-driven business. The customer is stressed, wants a time window and tends to pick the company that sounds available and looks established. A profile with recent reviews that mention speed and a fair price does most of the selling before your dispatcher picks up. For those buyers, the review count and the freshness of the latest review matter more than any caption.

Replacements are the opposite. The buyer is researching styles, comparing insulation values and looking at the door on the neighbor's house. They scroll your page for finished jobs in styles like theirs. A run of before and after photos of real houses in your service area answers a lot of questions and brings in the next quote request.

Best shots: the full house front, from the street, before and after at the same angle. Wide shots of a clean install. Details of new hardware or windows. Keep license plates and kids' bikes out of frame if you can.

Read the reviews guides for more on asking after urgent calls.