Electricians
Marketing for electricians
A clean panel upgrade is the best ad you have, and by dinner it is behind a closed door. Take the photo before you close the cover. Mitch writes the post.
Electrical work has a visibility problem. You spend an hour dressing conductors so the panel looks like a diagram, and the homeowner closes the door on it. The EV charger on the garage wall gets seen. Everything else is behind drywall. If the work stays invisible, the only thing a stranger can judge you on is your online profile.
Where electricians lose jobs online
The tidy panel nobody sees
The work that sets you apart is behind a cover plate. Unless you photograph it before you close up, it never leaves the house.
Referrals look you up first
A neighbor gives out your number, and the homeowner searches your company name. Four reviews from 2021 and a Facebook page with nothing since last spring is what they find.
SEO retainers with nothing to show
You paid for "SEO" once and never saw a change you could point to. The invoices came on time. A job you did never appeared on any of it.
Nights in the attic, not at a keyboard
A day in a crawlspace or an attic does not end with you writing captions. A few weeks pass and the page is dead.
An EV charger in Plano
Take Tony's Electric, a three-person shop in Plano, Texas (a made-up business to show the flow). An owner is installing a Level 2 charger for a family that bought a new SUV. The run is 40 feet from the panel through the garage ceiling, on a new 50-amp breaker.
Before closing up, he takes a photo of the finished conduit run and one of the charger on the wall with the cable coiled. In the crew app he adds: "50-amp Level 2 EV charger, new dedicated circuit, garage ceiling run, Plano."
The draft Facebook and Instagram posts are ready about a minute later. They describe the install, name the town and mention the dedicated circuit. He approves them on the drive to the next job.
On Local, the customer gets a review text two days after the job. A review that mentions the charger and the town carries more weight than "great service." When it arrives, Mitch drafts a reply that references the install.
What Mitch does for you
Photo and a line become posts
Send the job and Mitch writes Facebook and Instagram posts, usually about a minute later. Dictate the note from the truck if your hands are dirty. You approve before anything posts.
One calendar for the whole crew
Each truck sends its own jobs from the crew app. Panel swaps, outlet runs, service calls and chargers all land in one calendar, so the page does not depend on one person remembering.
Plan: For the referral crowd
Referred customers land on your Google profile. Local ($189 a month) keeps it current with Google Business Profile posts, a review text 24 to 72 hours after each job and a drafted reply to every review. Texts need the customer's mobile number and a consent tick. [Read how review requests work](/us/platform/reviews).
Plan: When the website matters too
Complete ($449 a month) adds a WordPress plugin with on-page SEO fixes, a blog page on your site every week and local rank tracking. More in the [local SEO guides](/us/blog/local-seo).
Planned work and emergencies
Electricians run two businesses at once. Planned work is panel upgrades, remodel rough-ins, EV chargers, generator hookups and lighting. Those customers compare, ask for quotes and read reviews carefully. Emergency work is a dead outlet, a tripping main, a burning smell at the panel. Those customers call whoever looks open and trustworthy in the first screen of results.
Both groups read the same profile, so recent reviews and recent posts help either way. Seasonally, expect more generator and standby power work ahead of storm season, more AC circuit and panel calls through summer, and more lighting and holiday-load requests in fall.
Good subjects: the finished panel with a labeled directory, a neat conduit run, a charger on a clean wall, new recessed lights in a dark room. Leave out exposed live work and open meter bases. A photo of careful work reassures buyers.
- Job board + photo submission from your phone
- Posts to Facebook and Instagram (posts, stories, reels)
- Content calendar
- Custom branded app for the crew
- 3 user seats
- Everything in Social
- Google Business Profile management and posts
- Automatic review requests after every job
- AI-drafted replies to every review
- Comments and messages inbox for your socials
- 5 user seats
- Everything in Local
- On-page website SEO fixes
- WordPress plugin
- A new blog page every week
- Local rank tracking
- 10 user seats
Every plan starts with 14 days free, no card needed. Month to month, cancel any time.
Photograph the next panel before you close it
Send the job from the truck, dictate the note if your hands are dirty, and read the draft over dinner. The trial needs no card.
Questions answered
Will the posts sound like an electrician wrote them?
Can a post mention my master electrician license?
Most of my work is referrals. Do I need this?
Is it safe to post photos of someone's panel or home?
I have two trucks and an apprentice. Can they all send jobs?
Can Mitch handle commercial work like tenant improvements?
Try it on your next job.
Start the trial, take a photo when you finish tomorrow's job, and see what Mitch does with it.