Mitch vs doing your own marketing

You can start by posting your own jobs and asking for reviews in person. It works for as long as you keep doing it every week.

When the diary fills up, posting is easy to drop. A month later the work thins out and the page has been quiet the whole time.

Who each one suits

Doing it yourself suits you if you enjoy writing, you have a few spare hours every week, and you will keep going through the busy season. Some owners do it well for years.

Mitch suits you if the job is done and the last thing you want is to write about it at 9pm. You take the photo at the truck, add a line, and the drafts are ready about a minute later. You approve them. Nothing posts until you do.

Side by side

What stops when you get busy

Three things tend to slip first when the diary fills up.

1. Posting. The job photo stays in your camera roll. A page that was active in spring is silent by summer.
2. Review asks. You meant to ask at the end of the job. You were already thinking about the next one.
3. Replies. A review sits for two weeks with no answer.

A one-person marketing department has no cover when the owner is up on a roof. Mitch starts at the point where the job ends: you send it in, and the post, the Google profile update and the review request all begin from that one step.

Where DIY costs less

If you post twice a month and ask the odd customer for a review face to face, the cash saving is real. $0 beats $99 a month if you are not going to use what you pay for.

The free route also gives you full control over every word and photo. Mitch drafts and you approve, but if you want to write everything yourself, you will edit a lot.

When doing it yourself is the better pick

• You have only a couple of jobs a month and posting is quick.
• You enjoy it and it does not eat your evenings.
• You already have a steady system, such as a reminder after each job, and it holds.
• Cash is tight and you are not ready to pay for anything yet.

If you do it yourself, the free review link generator makes the review ask easier at no cost.

What you are paying Mitch for

You could learn to write posts and chase reviews. What Mitch removes is the need to remember. You still take the photo, because nobody else is on site. Mitch does the part you would otherwise do late at night or skip.

Review requests start on the Local plan ($189). Website fixes, the WordPress plugin, the weekly blog page and rank tracking come with Complete ($449). Review asks need the customer's mobile number and a consent tick. See the pricing page for the full list.