Finished contractor work makes good posts. A before-and-after of a job is easy to understand and easy to share. The hard part is finding the time to post it. This guide is the 10-minute-a-week approach to social media for a small trades business, and it starts from the jobs you are already doing.
Why bother
Customers check you out before they call. They look at your Google listing, your reviews and often your Facebook or Instagram page. They are looking for proof you are working now, in their area. Local Facebook groups, Nextdoor and neighborhood pages are places homeowners ask for recommendations. A page with recent work gives the person who tags you something to point at.
A page with recent posts and real photos is enough for a customer checking you out.
Keep it regular
A page with a post from this week looks busy. One whose last post was months ago looks quiet. People checking you out want to see you are busy. Pick a rhythm you can keep up, even if that is one post a week, and keep it up.
Show the work
The best post is usually the job you finished today. A before-and-after pair does the selling with hardly any words. Take the photo you were going to take anyway. Shoot in landscape or square, wipe the lens, and stand where you can see the whole job. Get the customer's okay before you post their home or their name, and skip house numbers.
Good raw material for a post:
- A before and after of the job, shot from the same spot.
- The tricky bit, like a water heater swap where access was tight.
- The truck outside a finished job (with permission).
- A quick tip you give every customer.
- A new customer review, shared with their okay.
Write like you talk
Captions do not need to be clever. Say what the job was, where, and one detail a customer would care about. Add the town so locals find it. Skip hashtag walls, and skip anything you would not say at the front door.
Seasons and timing
Trades have seasons. Heating and cooling, gutters, decks, garden tidy-ups and storm repairs all spike at different times of year. Posting the right job at the right time puts you in front of the person who needs it that week.
Tie it to the job
Social pages go quiet because posting depends on a spare hour that never comes. Tie it to finishing a job instead. Photo, one line of notes, done. That is the whole system, and it fits in the ten minutes you spend closing out the day.
What about ads?
Paid Facebook and Instagram ads are a separate job with a separate budget, and Mitch does not run them. Organic posts of real work are the base. If you ever add ads, they work better pointing at a page that looks active.
A ten-minute week
Monday to Thursday: take a photo on each job and send it in with one line. Friday: open the calendar, check the posts that are queued, change anything you do not like and approve the rest. That is the whole commitment. Contractors with a crew can have the crew snap the photos so the owner is not the bottleneck.
Reels and stories are a bonus. A fifteen second clip of a finished job, or a walk-around of a bathroom remodel, shows a job in a way a still cannot. If filming feels like too much, skip it and keep the photo posts going, because regular beats fancy.
Plan: On every Mitch plan
Each job you submit becomes Facebook and Instagram posts, stories and reels on a content calendar, and the crew app handles photos on site. Nothing posts until you approve it. Social is $99 a month with 3 seats, and the 14-day trial needs no card. See [how social posting works](/us/platform/social-media).
Post every job. Skip the evenings.
Send in today's job and see the posts it makes. 14-day free trial, no card.