Social that runs itself.
You do not need to be an influencer. You need a page that looks alive and shows your work. Here is how to do that without the busywork.
Trades work is some of the most shareable content there is: real before-and-afters, real results. The problem is finding the time to post it.
This cornerstone covers what actually works on social for a trade. The posts under it go deeper on before-and-afters, captions, and Stories.
Consistency beats cleverness
A page that posts a few times a week, every week, beats one that posts brilliantly once a quarter. Customers checking you out want to see recent activity, not a masterpiece.
Pick a cadence you can keep, then keep it. Three Facebook and two Instagram posts a week is plenty.
Show the work
The best content is the job you just finished. Before-and-after pairs in particular do the selling for you with zero copywriting needed.
Snap the photo you were going to take anyway and let the work speak.
Make it automatic
The reason social goes quiet is that it depends on a spare hour you never get. Tie it to the job instead.
Mitch turns each submitted job into a Facebook post, an Instagram caption, and a Story overlay. See the social pillar.
See how Mitch handles this end to end on the social media pillar, or check pricing.
Social media posts
Posts in this category land as we publish them. The guide above covers the fundamentals in the meantime.