Local SEO, minus the mystery.
Agencies keep local SEO vague so they can charge for it. Here is what actually matters for a trades business, in plain terms.
Local SEO is not magic. It is a short list of things done consistently: a clean site, consistent listings, fresh content, and reviews.
This cornerstone lays out the list. The posts under it go deeper on each piece, from schema to service-area pages.
Fix the site you have
Most trades sites have the same handful of issues: weak titles, missing schema, slow mobile load, thin service pages. Fixing those usually moves the needle more than anything fancy.
You rarely need a new website. You need the one you have cleaned up and kept that way.
Get your name consistent everywhere
Your business name, address, and phone should match exactly across every directory that matters for your trade and country. Inconsistencies quietly drag your local ranking.
This is dull, manual work, which is exactly why it gets skipped and why it pays off.
Publish, and track what moves
A steady stream of real, local content tells Google you are active and relevant. Then track your map pack position on the keywords that bring calls, so you know what is working.
Mitch ships the fixes, writes the content, and tracks the ranks. See the local SEO pillar.
See how Mitch handles this end to end on the local seo pillar, or check pricing.
Local SEO posts
Posts in this category land as we publish them. The guide above covers the fundamentals in the meantime.