Own your Google storefront.
Your Google Business Profile is the storefront customers actually visit. Here is how to keep it ranking instead of rotting.
Most trades set up a Google profile once and never look at it again. Google reads that silence as a business winding down, and the map pack ranking slides.
This cornerstone covers the fundamentals. Posts beneath it go deeper on categories, service areas, and reclaiming a lost listing.
Set the foundation right
Get the basics correct and current: primary category, services, service areas, hours, and real photos of real work. These are the signals Google and customers both trust.
A complete, accurate profile is the price of entry. Everything else builds on it.
Post like you are open
A profile that posts every week looks alive. One that has not posted since 2022 looks closed. Weekly posts from your actual jobs are the simplest way to signal activity.
You do not need clever content. A photo and a line about a real job is enough, done consistently.
Answer every review
Responding to reviews, good and bad, tells Google and customers you are paying attention. A calm reply to a bad review often reads better than the complaint.
Mitch drafts and posts these for you. See the Google Business Profile pillar for how it runs.
See how Mitch handles this end to end on the google business profile pillar, or check pricing.
Google Business Profile posts
Posts in this category land as we publish them. The guide above covers the fundamentals in the meantime.